Research
Research
The U.S. Travel Association is the official source for research related to the U.S. travel and tourism industry. Since 1973, U.S. Travel has represented the industry with research as one of its cornerstones. Research is the foundation for understanding the tourism marketplace and environment. As a service to our members and subscribers, we provide the information needed to guide your marketing decisions and attract the millions of people seeking the benefits of leisure and business travel each year.
Research Areas
Domestic |
International |
Economic |
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DomesticAmericans traveling within the U.S. on leisure or business trips are a valuable engine for our national, state, and local economies. Read More |
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InternationalWith average spending five times higher than domestic travelers, international visitors are a lucrative market for U.S. destinations and attractions. Read More |
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EconomicEconomic research provides users with ways to gauge the value of travel and tourism to the nation and determine the direction in which trends are heading. Read More |
Latest Research
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TSI Returns to October 2008 Levels
Following six quarters of unremarkable, yet welcomed stability, the July 2010 overall Traveler Sentiment IndexTM (TSI) fell to 86.7, a decline of 10.4% compared to the April 2010 TSI and a return to a level last observed in October 2008. - Read More
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2010 Summer Forecast Released
First gain in summer travel since 2007 is expected in 2010.
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June 2010 Travel Price Index released
The June 2010 Travel Price Index rose 3.8 percent compared to June 2009.
- Read More
Connect With Our Research Staff
We are always happy to discuss your Publications
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Travelers' Use of the Internet, 2010
Ninety-three million U.S. adults – and counting – reported using the Internet for travel planning purposes in 2010. And why did they use the Internet? To book travel, yes. But the greatest benefits to online travel planners can be summarized as “evaluation,” “involvement,” and “expectations." — Read More
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Travel and Tourism Works for America 2010
Travel and Tourism Works for America highlights how the vast and diverse U.S. travel industry benefits the nation’s economy. This report provides an overview of travel and tourism’s size, scope and impact with top-line industry data, along with synopses of leading travel segments. — Read More
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Outlook for Travel and Tourism, 2010
There are glimmers of hope on the horizon, but plenty of reason for caution. Frugal consumers and fewer business travelers have changed the travel landscape. Presentations and whitepapers from our MOF are essential in developing your 2010 marketing strategies. — Read More
