Research
Research
Since 1973, the U.S. Travel Association has represented the travel and tourism industry with research as one of its cornerstones. We believe research is the foundation for understanding the tourism marketplace and a crucial ingredient needed for making informed decisions. By communicating timely and relevant information to U.S. Travel members and subscribers, our country's leadership, and other interested parties, we strive to increase the current knowledge and understanding of the U.S. travel and tourism industry.
Research Areas
Domestic |
International |
Economic |
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DomesticAmericans traveling within the U.S. on leisure or business trips are a valuable engine for our national, state, and local economies. Read More |
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InternationalWith average spending five times higher than domestic travelers, international visitors are a lucrative market for U.S. destinations and attractions. Read More |
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EconomicEconomic research provides users with ways to gauge the value of travel and tourism to the nation and determine the direction in which trends are heading. Read More |
Latest Research
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Traveler Sentiment Falls to 85.0 Points
Continuing to exhibit minor gains followed by equally minor declines, the Traveler Sentiment IndexTM fell from 88.5 to 85.0 between July 2011 and October 2011 after rising by nearly five points between April and July. - Read More
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Travel Exports Up 13.9 Percent for 2011
David Huether, senior vice president of economics and research at U.S. Travel, provides analysis on the Commerce Department's announcement on international trade. - Read More
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December 2011 Travel Price Index
The December Travel Price Index, TPI, rose 3.7 percent compared to December 2010 and decreased 1.3 percent against November 2011. - Read More
Connect With Our Research Staff
The experienced U.S. Travel Research Department creates custom research reports for top travel enterprises and would be happy discuss the ways in which customizable research can benefit your organization.
For further information, contact us at 202-408-8422.
Publications
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Civil War Anniversary & Marketing Opportunities
Click on "Read More" for this FREE report. U.S. Travel and Ypartnership have been tracking interest in Civil War sites and trails as a leisure activity among U.S. adults for the past year through the quarterly travelhorizons™ survey. The following whitepaper provides analysis that justifies including Civil War‐related marketing and promotions in 2011 (and beyond) in strategic marketing plans as part of the 150th anniversary of the beginning of the Civil War. — Read More
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Economic Review of Travel in America 2009-2010
This report provides details not only about the economic impact of the U.S. travel industry on the economy (including total travel expenditures, travel-generated employment, payroll, and tax revenue), but it also covers the United States' place in global tourism (the state of global tourism and international travel to the U.S.), and the performance of major travel-related industries in the U.S. (including airlines, lodging, amusement and recreation services, and food service). — Read More
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Power of Travel Promotion
This new, first-of-its-kind report is a compilation of case studies and other data on the positive return on investment that states and destinations have reaped from substantial travel promotion. It helps make the case by showing case studies of the promotion efforts of a few of the world's iconic brands. And travel promotion feeds a virtuous cycle of economic vitality. — Read More
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Impact of Travel on State Economies 2011
This report describes the importance of the U.S. travel and tourism industry to the U.S. economy. The travel economic impact statistics presented in the report include travelers’ expenditures, as well as travel-generated employment, payroll income and tax revenues for the nation, each of the 50 states and Washington, DC. The report clearly demonstrates that travel and tourism is one of the United States’ largest industries and employers. — Read More
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Survey of U.S. State Tourism Office Budgets 2010-2011
This annual survey provides invaluable information on tourism office budgets and funding sources of 50 states. Refer to the Summary & Analysis section or compare state-by-state budget breakdowns in the areas of public funding allocations and marketing and promotion for state agencies responsible for tourism development and promotion across the U.S. — Read More
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