Research

Domestic Research

Indicators and Forecasts for Travel Professionals

Americans traveling within the U.S. on leisure or business trips are crucial to our national, state, and local economies. Americans travel for a variety of reasons and vary widely in demographic characteristics and travel behavior. Understanding your target audience is a key to successful marketing and capturing your share of the domestic travel market.

The U.S. Travel Association, through its publications, travel indicators and industry presentations, provides a wealth of information on domestic travelers. If you can’t find what you looking for, contact us and we will work with you to get you the information you need.

The Power of Travel Promotion

Study after study has demonstrated the economic benefits of travel promotion. This new, first-of-its-kind report is a sophisticated compilation of case studies and other data on the positive return on investment states and destinations have reaped from substantial travel promotion. It helps make the case by showing case studies of the promotion efforts of a few of the world's iconic brands as well.

The Power of Travel Promotion Report

Travel Forecasts

We know what has happened in the past, but what does the future hold for travel volumes, spending and other economic indicators? Driven by the U.S. Travel Association’s proprietary travel forecasting model, our bi-annual domestic forecasts allow U.S. Travel research subscribers to review the industry’s performance and to consider the prospects for the coming year and beyond. U.S. Travel members also have access to Tourism Economics forecasts for international and overseas visitor arrivals and spending.

View the latest Travel Industry Forecasts

Travel Sentiment Index™

The Traveler Sentiment Index™ (TSI) is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors: available time and finances, interest, affordability, safety of travel and quality of service. The TSI is indexed to a March 2007 base of 100. Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and Ypartnership. Each of the six indicators is indexed to the baseline of 100 and then combined to create the overall Traveler Sentiment Index™. Survey results are representative of the U.S. adult population.

TSI Summary Report Public

Detailed TSI Report Subscribers Only

travelhorizons™

The travelhorizons™ research program is the first and only tracking survey designed to determine the impact of current events on the travel intentions of Americans. A joint program of the U.S. Travel Association and Ypartnership, the quarterly Internet poll of nearly 2,300 U.S. adults measures the effects of economic, social and natural developments on both leisure and business travel intentions of Americans. Through special topics, the survey delves into existing and developing issues that have the potential to impact your business and travel to your destination. Captured and released in virtually “real time,” travelhorizons™ data gives clients the most up-to-date insights into changes in travel attitudes, perceptions, and behavior.

Learn more about travelhorizons™

U.S. Travel Tracker

The U.S. Travel Tracker is a monthly service provided by the U.S. Travel Association and Tourism Economics that brings together a host of monthly indicators and analysis to provide nearly real-time perspectives on the performance of the U.S. travel sector and overall economy.

Subscribers to the service receive online access to data, charts, and analysis which provide a broad view of recent trends and leading indicators of what the coming months hold for the U.S. travel sector. Every month, the U.S. Travel Tracker will provide a one-stop source for the latest information on the economy, travel trends, hotel performance, air transport, and traveler intentions.

Go to the U.S. Travel Tracker website

Publications

The U.S. Travel Association offers you a variety of publications to preview and purchase or download. Jam packed with interesting and educational statistics and research, these publications offer detailed information on a wide variety of travel related topics.

Publications Library

Research Subscription Packages

For your convenience, U.S. Travel offers several Research Subscription Packages. Each Research Package offers different access levels. We invite you to explore the different Subscription Package options and choose the one right for you.

Custom Research

U.S. Travel’s Travel Economic Impact Model (TEIM) is the longest running and most widely used and quoted model to estimate traveler expenditures and related economic impact in the United States. The TEIM was developed by U.S. Travel's research department more than two decades ago to provide annual estimates of the impact of travel activity on national, state, region and county/city economies.