Discover America Pavilions are operated by U.S. Travel’s meetings department or an outside affiliate. They are at major trade shows throughout the world and carry the “Discover America” logo as the center pieces of the pavilion. Whenever possible, the Discover America Pavilion will include VUSA, U.S. Travel, and the United States Department of Commerce logos on banners where the partnership is in place.

The mission is to create a sense of a United States presence at these shows and have a common U.S. branding.  Aside from our actual space labeled “Discover America,” we request the logo and signage be added to individual U.S. destinations.

In cooperation with U.S. Travel, B-FOR International organizes Discover America® Pavilions at the world's leading travel and tourism events. Visit www.DiscoverAmericaPavilion.com for more information.

Discover America Days/Weeks are built around major international trade shows. In most cases, U.S. Travel, through its meetings department, will coordinate participation in a media and/or trade event where industry leaders are invited to meet directly with U.S. destination and product sellers in a controlled environment.

2010 and 2011 Discover America® Pavilion Events