Marketing & PR Opportunities

Exhibitors wishing to increase their visibility at International Pow Wow can take advantage of the following opportunities to create additional awareness of their product or destination:

Media Marketplace Package

Hotel Room Distribution Service

Reserved Tables

Contact Lists

Lapel Pins

Media Marketplace Package

International Pow Wow has bundled together the two most popular media opportunities into one Media Marketplace Package providing greater value and maximizing the visibility of participating U.S. Suppliers. The $775 package includes a full day of Media Marketplace activities on Monday, April 23 plus full access to the Online Press Room. The package can be purchased via the online Shopping Cart at PowWowOnline.com and is expected to sell out quickly. To participate in Media Marketplace, U.S. Suppliers must be registered booth holders (or booth sharers) and purchase a Media Package in advance.

The Media Marketplace is the best way for U.S. Suppliers to connect with media and to pitch story ideas on-site. The all-day event on Monday, April 23 offers three opportunities for you to connect with media:

• Session I (where you sit at your branded table) is from 9:15 a.m. – 12:00 Noon
• Session II (where you visit media at their own tables) is from 2:30 p.m. – 4:00 p.m.
• Media Marketplace Reception (a private event) from 4:00 p.m. – 5:30 p.m.

Badge Information: There is no additional badge charge if an Exhibitor Delegate from your booth staffs the Media Marketplace table. If needed, you may purchase up to two (2) Monday-only PR badges ($250 each) for your representatives to staff your Media Marketplace table. This one-day only pass grants you access to the evening event on Sunday, and all International Pow Wow events occurring on Monday (this includes the Media Marketplace, the Marketplace Hall and Lunch). Note: The PR Badge does not provide access to the trade show floor on set-up days.

To maximize your visibility prior, during and after the show, the Online Press Room will house comprehensive press materials, including unlimited releases, photos, logos and videos and will invite advance-scheduled interview appointments. Also included are daily U.S. Supplier news feeds to all participating journalists. The Online Press Room will go live 30 days before the start of International Pow Wow and remain available until August 30, giving media a valuable resource for their U.S. travel stories. More than 75% of International Pow Wow media logged in and started researching stories within 24 hours of the site going live last year. During the show itself, there were 800+ unique log-ins from media doing additional research while on-site.

More than 400 international and domestic media are looking forward to attending and working with U.S. suppliers on new and exciting U.S. travel stories via the Media Marketplace and the Online Press Room.

Refund Policy: Please note that February 23, 2012 is the last day to receive any refund for this Public Relations Opportunity. Questions? Contact us at powwowreg@ustravel.org.

Hotel Room Distribution Service

Have your fliers, brochures and promotional items delivered directly to delegates in the official International Pow Wow doorknob bag. Delivered with three International Pow Wow Daily editions, this offers an opportunity to put your information in the hands of the delegates each morning. To learn more, contact Robert Sullivan, Northstar Travel Media Group, (201) 902-1956.

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Reserved Tables at Official Luncheons

For $500, your organization can have a Reserved Table at each of the three official International Pow Wow luncheons. Tables seat 10 people each day, so by inviting your clients 'to lunch', you are essentially adding additional appointments to your day. Sign up by adding a Reserved Table from the Marketing Opportunities category to your shopping cart when you register online.

Note to Board Level Members: As part of your board level membership, your organization is automatically guaranteed one complimentary reserved table at the luncheons. However, if you would like to reserve a second table, please add it to your shopping cart when you register online.

Contact Lists

You can access contact information for free on powwowonline.com to send up to 25 emails, but if you would like the database in an excel file for mailings, you may order it through U.S. Travel. This is an ideal tool for your pre- and post-marketing efforts. Each list is $395 and includes organization names, delegate names, addresses, phone and fax numbers and, where available, email addresses. Upon receipt of payment, the list will be sent to you by email. You can order the list by adding the Buyer or U.S. Supplier Contact List from the Marketing Opportunities category to your shopping cart when you register online.

Note: Registered delegates may choose to opt out of receiving promotional and marketing communications from International Pow Wow, our sponsors, contact list purchasers and other third parties.

Lapel Pins

A great way to remember International Pow Wow 2012 in Los Angeles! The 2012 lapel pin can be purchased for $3 each. Save when you purchase the 2011 and 2012 lapel pins for only $5. You can add lapel pins to your shopping cart when you register online.

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