April 5 - April 9, 2014
What Is IPW?
U.S. Travel Association’s IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and close to 1,200 international and domestic buyers from more than 70 countries, conduct business negotiations that result in the generation of more than $3.5 billion in future Visit USA travel. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.
About Brand USA
Brand USA is the premier partner of IPW. As the destination marketing organization for the United States, Brand USA inspires travelers to explore our country’s boundless possibilities and partners with the U.S. travel industry to maximize the economic and social benefits of travel for communities nationwide. Since launching the first wave of our consumer marketing campaign in 2012 to outstanding results, we went on to expand the campaign in 2013 to 11 new markets. We also greatly increased our international network and our direct outreach and promotional initiatives with the travel trade to facilitate increased global visitation to the U.S. The Brand USA team and international representation firms will be available for business appointments at IPW.
For industry or partner information about Brand USA, visit www.TheBrandUSA.com.
For information on travel to the United States, visit www.DiscoverAmerica.com.
Learn more about IPW