Research
Destination Travel Insights FAQ
Purchase Process
Where do I purchase Destination Travel Insights?
You can purchase Destination Travel Insights online by going to: www.destinationtravelinsights.org. In order to successfully complete your order, you must be a member in good standing for the current year.
How much does Destination Travel Insights cost?
Please refer to the Subscription Details page for detailed information.
What is included in a subscription?
Your annual subscription includes four (4) quarterly reports. Your subscription will begin on the date that you place your order. This date is referred to as the “current quarter.”
How long does it take to receive my reports?
You will receive the first report in your subscription within approximately 4 weeks following:(a) our acceptance of this Online Order Form; (b) your execution of the Destination Travel Insights Purchase Agreement; (c) our approval of your fully completed and executed Publication Invoice; and (d) our successful processing of all applicable payments.
How is the Current Quarter defined?
The current quarter is defined as the most recent calendar year quarter that has closed. Please see When will my subscription begin? for more details.
Is the Quarterly time period driven by the calendar year or fiscal year?
Quarters are based on the calendar year and are defined as follows:
- Q1 = Jan - March 31
- Q2 = April 1 - June 30
- Q3 = Jul 1- Sept 30
- Q4 = Oct 1- Dec 31
When will my subscription begin?
- Q1 IF Ordered between April 1 - June 30
- Q2 IF Ordered between Jul 1 - Sept 30
- Q3 IF Ordered between Oct 1 – Dec 31
- Q4 IF Ordered between Jan 1 – March 31
Can I purchase more than one subscription?
Yes, subscriptions are managed annually and are linked to the membership in good standing.
Can I purchase an archived report?
Archived reports are available for purchase a la carte. You must be a subscriber of Destination Travel Insights in order to purchase these reports.
What time periods are included in the archives?
Archived reports are available by quarter. Reports are archived once the current quarter has ended.
Can I receive a report prior to full payment?
Payment must be received in full prior to receiving any report.
What is the cancellation/refund policy?
Once payment is received, the sale is final. U.S. Travel will not provide a refund. You may notify destinationtravelinsights@ustravel.org to cancel your subscription.
Who do I contact with a question?
Contact destinationtravelinsights@ustravel.org or Ruth Mensch at rmensch@ustravel.org.
Membership
Do I have to be a member of U.S. Travel to purchase Destination Travel Insights?
Yes, your organization must be a member in good standing in order to subscribe to Destination Travel Insights.
Is my organization a member of U.S. Travel?
In order to verify if your organization is a member of The U.S. Travel Association, please contact destinationtravelinsights@ustravel.org.
How do I become a U.S. Travel member?
- Contact membership@ustravel.org for membership information.
- Download our membership resource guide.
- Sign-up online
How do I change the contact information on the subscription?
Contact destinationtravelinsights@ustravel.org. Provide the former contact, reason for change and the new contact information.
Are any of the Destination Travel Insights reports included in my U.S. Travel membership?
No, the Destination Travel Insights reports are not included in any level of membership.
Is Destination Travel Insights a component of U.S. Travel’s general research subscription packages?
No, the Destination Travel Insights subscription is separate from the Basic, International or Premier Research Packages offered by U.S. Travel.
Is Destination Travel Insights available to all U.S. Travel membership segments?
Yes, as a member of U.S. Travel, any segment is eligible to purchase a subscription of Destination Travel Insights.
Payment
What methods of payment are accepted?
Payment for the subscription to Destination Travel Insights should be made through U.S. Travel Association. Accepted payment methods on each invoice are: Check, American Express, Mastercard, VISA, Diners Card, Discover, Wire Transfer.
Who do I make payment to?
All payments should be made payable to “U.S. Travel Association.”
Where do I send payment?
U.S. Travel Association, 1100 New York Avenue NW, Suite 450; Washington, DC 20005-3934
How to I make a Wire Transfer?
Contact destinationsinsights@ustravel.org for instructions on processing a Wire Transfer.
Definitions
How is a domestic “visitor” defined?
A domestic visitor is defined as someone who had a lodging transaction in your area, based on his or her arrival date and departure date (also defined in the report appendix). This may include a single individual or a group of people on whose behalf an individual is spending.
How is an international “visitor” defined?
An international visitor is defined as someone who resides outside of the United States and had any type of transaction in your area. This may include a single individual or a group of people on whose behalf an individual is spending.
How is a “Business traveler” defined?
A Business traveler is defined by the type of AmericanExpress® Card the Cardmember uses.
How is a “Leisure traveler” defined?
A Leisure traveler is defined by the type of AmericanExpress® Card the Cardmember uses.
What does activation mean?
Activation is defined as the percentage of visitors to your destination that had a positive spend in a particular industry category: i.e. Lodging, Dining, Fast Food, Retail, Transportation, etc.
What is a DMA?
DMA stands for Designated Market Area. It is a term used by Nielsen Media Research to identify an exclusive geographic area of counties which govern television station reach. There are 210 DMA's in the U.S. To find your DMA, please visit the list of DMAs.
What is an MSA?
An MSA is a Metropolitan Statistical Area assigned by the U.S. Census. MSA defines a more granular geographic area than DMA. For more information, please visit: www.census.gov/population/www/metroareas/metroarea.html.
What is a peer market?
A peer market is a U.S. destination city to which your visitors also travelled. The data provided in Destination Travel Insights allows you to benchmark your area’s growth against other markets and to also understand to what other types of destinations your visitors have travelled.
Does this data include Time Share travelers?
The data provided in Destination Travel Insights does not include visitors that have stayed in a time share during their visit to the respective state, DMA, MSA, or zip region.
Does this data include travelers that have booked through tour operators?
The data provided in Destination Travel Insights does not include visitors that have booked their travels via a tour operator or online tour operator.
Data and Privacy
What is the source of this data?
Travel spend data is powered by American Express Business Insights. Business Insights is a global information, analytics, and consulting organization. Business Insights leverages a network of approximately 90 million Cards in force and applies sophisticated analytics to reveal unique insights—based on actual aggregated purchasing data—about the marketplace.
Is this data normalized?
American Express normalizes the data in the Destination Travel Insights reports. This means that we use consistent inputs so that the data reflects the spend behavior of the entire population and not just the American Express Cardmember base.
Is American Express sharing/selling individual Cardmember Data in the Destination Travel Insights reports?
No. To develop the analyses provided in these Reports, American Express only uses aggregated information that is not specific to individual Cardmembers or merchants. No personally identifiable information is provided as part of any Destination Travel Insights report.
As a subscriber, am I able to share or re-sell the reports I receive?
Generally, no. Please refer to the Destination Travel Insights Purchase Agreement for restrictions on sharing and re-sale of these reports. This Agreement also documents permitted instances of report use.
Report Specifications
Can I order a report of visitor trends in my state?
Yes
Can I order a report of visitor trends in my city?
Yes, you may choose a city based on a DMA or MSA.
Can I order a report based on a group of zip codes?
Yes, you can provide a series of zip codes for approval. Zip code region must be smaller than a designated MSA or DMA.
Can I order a report of visitor trends in a state or city that is not my own?
Yes
Can I change the content of this report?
While the content of this report cannot be changed, American Express Business Insights and U.S. Travel welcome your feedback. If you would like to explore a customized analysis for your state or city, please contact Ruth Mensch at rmensch@ustravel.org.
Can I combine multiple areas (multiple states and/or multiple cities) into a single report? (e.g., Baltimore + Washington DC DMAs);
You may select a single state, single DMA or an approved region of zip codes per report.
Where can I get more information behind a specific reporting metric?
Please first refer to the appendix of your report for a list of definitions. If you would like more information, please contact Ruth Mensch at rmensch@ustravel.org.
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