International Pow Wow| Travel Effect| Travel Green

U.S. TRAVEL ASSOCIATION


Become a Member|Contact|Tools|Cart


  • About U.S. Travel
  • Member Services & Councils
  • Events
  • Marketing
  • Research
  • Government Relations
  • News
Login
Home » Research » Domestic Research

Research

  • Interactive Travel Analytics
  • Destination Travel Insights
  • Top Travel Rankings
  • Domestic Research
    • Business Travel ROI
    • Forecasts
    • travelhorizons™
    • U.S. Travel Tracker
    • Domestic Publications
    • Basic Research Subscription
  • International Research
  • Economic Research
  • Forecasts
  • travelhorizons™
  • Custom Research
  • U.S. Travel Outlook
  • U.S. Travel Tracker
  • Publications
  • Subscriptions
  • Research Reproduction Rights
  • Toolkits
  • More Online Resources
top arrow

Domestic Research

Indicators and Forecasts for Travel Professionals

Americans traveling within the U.S. on leisure or business trips are crucial to our national, state, and local economies.  Americans travel for a variety of reasons and vary widely in demographic characteristics and travel behavior. Understanding your target audience is a key to successful marketing and capturing your share of the domestic travel market.


The Power of Travel Promotion

Study after study has demonstrated the economic benefits of travel promotion. This new, first-of-its-kind report is a sophisticated compilation of case studies and other data on the positive return on investment states and destinations have reaped from substantial travel promotion. It helps make the case by showing case studies of the promotion efforts of a few of the world's iconic brands as well.

The Power of Travel Promotion Report


Top Travel Rankings

Top Travel Rankings is an online resource produced by the U.S. Travel Association providing more than 100 downloadable factual travel-related rankings compiled from various reputable sources.

Learn more


Travel Sentiment Index™

The Traveler Sentiment Index™ (TSI) is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors:  available time and finances, interest, affordability, safety of travel and quality of service.  The TSI is indexed to a March 2007 base of 100.  Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and MMGY Global.  

TSI Summary Report Public

Detailed TSI Report Members only


Business Travel ROI

Business travel remains a driving force in the U.S. economy and an integral part of the U.S. economic recovery. In 2012, U.S. companies are projected to spend $225 billion on business travel and generate $524 billion in spending. Although business travel is the subject of much debate, new research shows that during the economic downturn in 2008, a positive correlation exists between investing in business travel and positive return on your investment. In fact, companies that maintained business travel during the Great Recession realized a nearly 10:1 return on their investment and nearly tripled their profits. 

Learn More


Destination Travel Insights

Learn More


Travel Forecasts

Learn More


travelhorizons™

Learn More


U.S. Travel Tracker

Learn More


Domestic Publications

Learn More


Research Subscription Packages

Learn More


Custom Research

Learn More


 

 

Become a Member

Apply Online Now

Call: 202.408.8422

Email: membership@ustravel.org

Research Catalog

Research Catalog

View the Catalog

View Research Products at a Glance

 

U.S. Travel Outlook monthly newsletter Link to U.S. Travel Outlook newsletter webpage

top arrow

Tools

Share

U.S. Travel News RSS
Toolkits


 

 
  1. top arrow

    Power of Travel

  2. top arrow

    About U.S. Travel

    • What We Do
    • Member Services
    • News
    • Destination & Travel Foundation
    • Career Opportunities
    • Award Programs
  3. top arrow

    U.S. Travel Councils

    • Attractions (NCA)
    • Destinations Council
    • State Tourism Directors (NCSTD)
  4. top arrow

    Upcoming Events

    • IPW
    • ESTO
    • Connecting America Through Travel
    • Sponsorship
    • Advertising
  5. top arrow

    Partners in Travel

 
  • IPW 2013

  • Destination Insights Powered by American Express Business Insights. Get on Board to Learn More

Login

Become a Member|Contact|Tools|Cart

Copyright © 2013 by the U.S. Travel Association. All rights reserved.
1100 New York Avenue, NW, Suite 450, Washington, DC 20005-3934, 202.408.8422, Fax 202.408.1255

Privacy Policy|Terms of Use|Advertise on U.S. Travel