Domestic Research

Indicators and Forecasts for Travel Professionals

Americans traveling within the U.S. on leisure or business trips are crucial to our national, state, and local economies. Americans travel for a variety of reasons and vary widely in demographic characteristics and travel behavior. Understanding your target audience is a key to successful marketing and capturing your share of the domestic travel market.

The Power of Travel Promotion

Study after study has demonstrated the economic benefits of travel promotion. This new, first-of-its-kind report is a sophisticated compilation of case studies and other data on the positive return on investment states and destinations have reaped from substantial travel promotion. It helps make the case by showing case studies of the promotion efforts of a few of the world's iconic brands as well.

The Power of Travel Promotion Report

Top Travel Rankings

Top Travel Rankings is an online resource produced by the U.S. Travel Association providing more than 100 downloadable factual travel-related rankings compiled from various reputable sources.

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Travel Sentiment Index™

The Traveler Sentiment Index™ (TSI) is a quarterly measurement of consumer attitudes toward leisure travel based on the following factors: available time and finances, interest, affordability, safety of travel and quality of service. The TSI is indexed to a March 2007 base of 100. Data used to develop the Index are captured on 2,200 responses from U.S. adults through the travelhorizons™ survey, a joint project of the U.S. Travel Association and MMGY Global.

TSI Summary Report Public

Detailed TSI Report Members only

Business Travel ROI

Business travel remains a driving force in the U.S. economy and an integral part of the U.S. economic recovery. In 2012, U.S. companies are projected to spend $225 billion on business travel and generate $524 billion in spending. Although business travel is the subject of much debate, new research shows that during the economic downturn in 2008, a positive correlation exists between investing in business travel and positive return on your investment. In fact, companies that maintained business travel during the Great Recession realized a nearly 10:1 return on their investment and nearly tripled their profits.

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