Latest National Trends Summary  Public

The travelhorizons™ research program is the first and only tracking survey designed to determine the impact of current events on the travel intentions of Americans. A joint program of the U.S. Travel Association and MMGY Global, the quarterly Internet poll of nearly 2,300 U.S. adults measures the effects of economic, social and natural developments on both leisure and business travel intentions of Americans.

Through special topics, the survey delves into existing and developing issues that have the potential to impact your business and travel to your destination. Captured and released in virtually “real time,” travelhorizons™ data gives clients the most up-to-date insights into changes in travel attitudes, perceptions, and behavior. 

Benefits of participation in the travelhorizons™ program include:

Quarterly access to a sample of nearly 2,300 U.S. adults, 1,500 recent leisure travelers and 500 recent business travelers

• Rapid reporting that results in virtually “real time,” travelhorizons™ data
• Ability to measure the effects of economic, social and natural developments on both leisure and business travel intentions of Americans.
• Tracking of existing and developing issues that have the potential to impact your business and travel to your destination.

• Insights into changes in travel attitudes, perceptions, and behavior.

Custom Research

If your organization would like to provide input on special survey topics and include its own proprietary questions in the quarterly travelhorizons™ surveys, please contact Dave Huether at dhuether@ustravel.org for more information on sponsorship opportunities.