Proving travel's relevance to travelers, business leaders and policymakers.
Travel Effect is the U.S. Travel Association’s comprehensive, research-driven initiative to change mindsets, shift American culture and motivate Americans to use more of their earned time off. In 2013, Americans failed to use 429 million days of earned leave—an average of 3.2 per employee. It’s called the Day Off Deficit and it impacts the American economy, productivity of businesses, and individual health and well-being. Join the initiative by taking one more day off, visiting TravelEffect.com or following @TravelEffect.