Laura Holmberg joined the U.S. Travel Association in 2007. As vice president of marketing and industry communications, she oversees all activities pertaining to the U.S. Travel brand, event, print and digital marketing and creative services.

Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry fundraiser that since 2010 has raised more than $11 million towards pursuing critical advocacy initiatives for the industry and IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, where she manages it’s in-house production. 

Previously, Holmberg has also been a part of the creation of other association programs, including Travel Effect, a research-based, communications initiative, proving the benefits of travel, which transitioned to Project: Time Off in late 2013, and discoveramerica.com, the first-ever travel and tourism website for the United States. Holmberg managed web development and promotion of this multi-language website before it was transitioned over to Brand USA in 2011.

Prior to U.S. Travel, Holmberg worked in marketing and communications for a small destination marketing organization in Maryland before moving to Chicago, where she got first-hand experience in hotel operations, managing meetings and conventions for The Drake Hotel.

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University. 

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By Laura Holmberg
Friday Check-In

Friday Check-In | November 22, 2019

November 22, 2019

In this week’s Friday Check-In, we’ll provide an update from our fall Board of Directors meeting, discuss the latest steps toward the renewal of Brand USA, and share how we’re helping America get...

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Friday Check-In

Key Issues Stand to Impact Travel

April 13, 2018

The National Travel and Tourism Office announced last week that it will suspend the release of overseas arrival data to the U.S. pending the resolution of a data collection issue.

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