Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry program that funds critical advocacy initiatives for the industry, in-house production of IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, and annual industry celebrations such as National Travel & Tourism Week and National Plan for Vacation Day. 

Prior to U.S. Travel, Holmberg worked in marketing and communications for a destination marketing organization in Maryland before moving to Chicago, where she worked in hotel operations while managing meetings and conventions for The Drake Hotel. 

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University.