Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry fundraiser that since 2010 has raised more than $11 million towards pursuing critical advocacy initiatives for the industry and IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, where she manages it’s in-house production. 

Previously, Holmberg has also been a part of the creation of other association programs, including Travel Effect, a research-based, communications initiative, proving the benefits of travel, which transitioned to Project: Time Off in late 2013, and discoveramerica.com, the first-ever travel and tourism website for the United States. Holmberg managed web development and promotion of this multi-language website before it was transitioned over to Brand USA in 2011.

Prior to U.S. Travel, Holmberg worked in marketing and communications for a small destination marketing organization in Maryland before moving to Chicago, where she got first-hand experience in hotel operations, managing meetings and conventions for The Drake Hotel.

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University.