Laura Holmberg joined the U.S. Travel Association in 2007. As vice president of marketing and industry communications within Public Affairs, she oversees all activities pertaining to the U.S. Travel brand, event, print and digital marketing and creative services, as well as the development of all industry-facing communications, such as research and policy materials, executive speaking engagements and social and digital media products. 

Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry program that funds critical advocacy initiatives for the industry, in-house production of IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, and annual industry celebrations such as National Travel & Tourism Week and National Plan for Vacation Day. 

Prior to U.S. Travel, Holmberg worked in marketing and communications for a destination marketing organization in Maryland before moving to Chicago, where she worked in hotel operations while managing meetings and conventions for The Drake Hotel. 

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University.

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By Laura Holmberg
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Spring Refresh: U.S. Travel Updates Health and Safety Guidance

March 04, 2021

U.S. Travel is recommending that all Americans get the COVID-19 vaccine as soon as it is available to them.

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Let’s Go There: Ways to Amplify the Industrywide Movement

September 01, 2020

The Let’s Go There Coalition held a webinar to walk through the recently released industry toolkit with resources to participate and amplify the Let’s Go There campaign beginning September 8....

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This Fall’s Must-Have Accessory? Face Masks

August 28, 2020

Though summer may soon be coming to an end, the sun never sets on healthy travel habits.

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August 06, 2020
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As reopening continues, confidence builds and the emotional connection to travel returns, the Let's Go There campaign will look to incentivize Americans to book and take a trip by providing industrywide offers and discounts to compel Americans to act during a pre-determined booking window. This...

June 26, 2020
#TravelConfidently from start to finish to everywhere in between

U.S. Travel released a suite of resources that showcase our entire industry's commitment to keeping travelers and their families safe and healthy at every point in the travel journey.

November 22, 2019
Friday Check-In

In this week’s Friday Check-In, we’ll provide an update from our fall Board of Directors meeting, discuss the latest steps toward the renewal of Brand USA, and share how we’re helping America get REAL ID ready ahead of next year’s winter holiday travel season.

April 13, 2018
Friday Check-In

The National Travel and Tourism Office announced last week that it will suspend the release of overseas arrival data to the U.S. pending the resolution of a data collection issue.