Laura Holmberg joined the U.S. Travel Association in 2007. As vice president of marketing and industry communications within Public Affairs, she oversees all activities pertaining to the U.S. Travel brand, event, print and digital marketing and creative services, as well as the development of all industry-facing communications, such as research and policy materials, executive speaking engagements and social and digital media products. 

Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry program that funds critical advocacy initiatives for the industry, in-house production of IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, and annual industry celebrations such as National Travel & Tourism Week and National Plan for Vacation Day. 

Prior to U.S. Travel, Holmberg worked in marketing and communications for a destination marketing organization in Maryland before moving to Chicago, where she worked in hotel operations while managing meetings and conventions for The Drake Hotel. 

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University.

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By Laura Holmberg
#TravelConfidently from start to finish to everywhere in between

How All Americans Can #TravelConfidently

June 26, 2020

U.S. Travel released a suite of resources that showcase our entire industry's commitment to keeping travelers and their families safe and healthy at every point in the travel journey.

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Friday Check-In

Friday Check-In | November 22, 2019

November 22, 2019

In this week’s Friday Check-In, we’ll provide an update from our fall Board of Directors meeting, discuss the latest steps toward the renewal of Brand USA, and share how we’re helping America get...

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Friday Check-In

Key Issues Stand to Impact Travel

April 13, 2018

The National Travel and Tourism Office announced last week that it will suspend the release of overseas arrival data to the U.S. pending the resolution of a data collection issue.

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