Laura Holmberg joined the U.S. Travel Association in 2007. As senior vice president of marketing and industry communications within Public Affairs, she oversees all activities pertaining to the U.S. Travel brand, event, print and digital marketing and creative services, as well as the development of all industry-facing communications, such as research and policy materials, executive speaking engagements and social and digital media products. 

Additionally, Holmberg is responsible for the strategic and daily management of key association programs, including Daily Getaways, an annual industry program that funds critical advocacy initiatives for the industry, in-house production of IPW Daily, the trade show publication for U.S. Travel’s signature event, IPW, and annual industry celebrations such as National Travel & Tourism Week and National Plan for Vacation Day. 

Prior to U.S. Travel, Holmberg worked in marketing and communications for a destination marketing organization in Maryland before moving to Chicago, where she worked in hotel operations while managing meetings and conventions for The Drake Hotel. 

Holmberg holds a master’s degree in tourism from George Washington University and a bachelor’s degree in marketing and computer science from Miami University.