Ruth Mensch joined U.S. Travel Association in December 2011, bringing with her over 20 years of travel industry experience, including leadership positions in the hotel and tour operator industry. In her current role, Mensch is in charge of Sponsorship Sales for IPW, the premier international inbound trade show for the United States, formerly known as International Pow Wow.

Mensch works with members and attendees of IPW to maximize their returns by finding the best branding and messaging opportunities at the right budget. Before joining U.S. Travel, Mensch led the wholesale segment for Marriott International globally, tackling issues with wholesale on-line rate distribution, property training and sales generation.

Mensch holds a Bachelor of Science degree in Hotel, Restaurant and Travel Administration from Georgia State University. She is a proud volunteer with Tourism Cares, having volunteered at more than ten events, including the inaugural clean-up at Ellis Island. In her spare time, she enjoys playing tennis with friends and exploring the Chesapeake Bay.