Sarah Shields serves as the U.S. Travel Association’s director of industry communications. She leads a team responsible for developing communication strategies and messaging that informs and engages the travel industry. 

Shields oversees day-to-day tactical execution, which includes digital communications and U.S. Travel event support. She also manages the programming of National Travel and Tourism Week, America’s annual salute to the travel industry.

Prior to the director role, Shields served as U.S. Travel’s manager of industry communications, leading video production including the Friday Check-In series. 

Before joining U.S. Travel, Shields worked for two public relations agencies, Ogilvy Washington and the District Communications Group, where she supported multi-faceted federal campaigns. Her previous clients include FEMA, the IRS, the VA and CDC.

Shields holds a bachelor’s degree in history and East Asian Studies from the University of Delaware, as well as a proficiency certificate in Mandarin Chinese from Beijing Language and Culture University. 

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By Sarah Shields
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World Tourism Day Spotlights Value of Travel Jobs Around the World

September 26, 2019

Every year, World Tourism Day celebrates travel’s many contributions to our economies, jobs and cultures—similar to our National Travel and Tourism Week, but on a global scale.

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How Are You Celebrating National Travel and Tourism Week?

May 06, 2019

National Travel and Tourism Week 2019 (NTTW) kicked off on May 5, with cities and destinations across the country organizing hundreds of events and celebrations during the week.

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Travel Matters to Our Families

May 02, 2019

Use Saturday, May 11 to celebrate how travel matters to America’s families.

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April 25, 2019
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On Friday, May 10 celebrate how travel matters to hometown pride.

April 16, 2019
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Use Thursday, May 9 to celebrate how travel matters to our health.

April 09, 2019
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Use Wednesday, May 8 to celebrate how travel matters to keeping America connected.

April 03, 2019
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Use Tuesday, May 7 to celebrate how travel matters to America’s jobs.

March 29, 2019
Friday Check-In

In this week’s Friday Check-In, we cover an infrastructure hearing on the Hill, discuss the latest with the Visa Waiver Program and spotlight our upcoming events.


March 26, 2019
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Use Monday, May 6 to celebrate how travel matters to new experiences.