Sarah Shields serves as the U.S. Travel Association’s director of industry communications. She leads a team responsible for developing communication strategies and messaging that informs and engages the travel industry. 

Shields oversees day-to-day tactical execution, which includes digital communications and U.S. Travel event support. She also manages the programming of National Travel and Tourism Week, America’s annual salute to the travel industry.

Prior to the director role, Shields served as U.S. Travel’s manager of industry communications, leading video production including the Friday Check-In series. 

Before joining U.S. Travel, Shields worked for two public relations agencies, Ogilvy Washington and the District Communications Group, where she supported multi-faceted federal campaigns. Her previous clients include FEMA, the IRS, the VA and CDC.

Shields holds a bachelor’s degree in history and East Asian Studies from the University of Delaware, as well as a proficiency certificate in Mandarin Chinese from Beijing Language and Culture University. 

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By Sarah Shields
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Travel Works for New Adventures

March 02, 2020

When you break your routine to hop on a plane or hit the road, you can count on returning home with priceless memories and a renewed sense of well-being.

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Travel Works for ALL of America

Travel Works for America

February 14, 2020

The theme for National Travel and Tourism Week this year is Travel Works.

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National Travel and Tourism Week 2020 Theme: “Travel Works”

January 08, 2020

National Travel and Tourism Week, the annual celebration of the contributions and accomplishments of the U.S. travel industry, will take place from May 3-9.

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December 20, 2019
Friday Check-In

In the final Friday Check-In of the year, we share an update on Brand USA reauthorization, the latest on USMCA, and a preview of National Plan for Vacation Day.


November 20, 2019
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Studies show that those who plan for vacation are more likely to use all or most of those days off—hence the beauty of National Plan for Vacation Day.

September 26, 2019
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Every year, World Tourism Day celebrates travel’s many contributions to our economies, jobs and cultures—similar to our National Travel and Tourism Week , but on a global scale.

May 06, 2019
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National Travel and Tourism Week 2019 (NTTW) kicked off on May 5, with cities and destinations across the country organizing hundreds of events and celebrations during the week.

May 02, 2019
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Use Saturday, May 11 to celebrate how travel matters to America’s families.

April 25, 2019
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On Friday, May 10 celebrate how travel matters to hometown pride.