Destination marketers are vital contributors to economic development and play essential roles in local communities. As a job creator, tax revenue generator and destination storyteller, the travel industry has ripple effects that positively impact millions of people.
The Making the Case for Travel member webinar outlined how flipping the narrative is effective in justifying continued investments in travel promotion and destination marketers’ evolving role in their communities.
This webinar covered:
- Key takeaways from our new report: Made in America: Travel’s Essential Contribution to Economic Development
- Examples of destinations that have played a critical role in elevating their community and engaging key stakeholders
- Overview of the report’s supporting toolkit of resources and a playbook that will help you make your case
- How you can utilize new interactive tools such as the travel economic impact calculator and travel’s downstream impact calculator
View the full webinar recording here.