Indicators and Forecasts for Travel Professionals
Americans traveling within the U.S. on leisure or business trips are crucial to our national, state, and local economies. Americans travel for a variety of reasons and vary widely in demographic characteristics and travel behavior. Understanding your target audience is a key to successful marketing and capturing your share of the domestic travel market.
Taking Travel in Hand – How Travelers Use Mobile Before & During a Trip
The majority of destinations are now seeing more web traffic from smartphone and tablet mobile devices than desktops. This report will allow destination marketers to understand the behaviors of individuals with near-term travel intent as they prepare for their trip. The report will also cover the mobile experience of actual travelers—both in-market and soon after the completion of their trips. By understanding everyday mobile usage, demographics and how mobile influences travel decisions, travel marketers can be better armed with the information to make more informed decisions to target and inspire travelers to come to their destination, stay longer and spend more money.
U.S. Travel Barometer
U.S. Travel Barometer measures travel intent to the U.S. This first of its kind forward-looking report -- based on 30 billion global online lodging searches from 5,000 consumer travel websites (representing nearly 60 percent of all global lodging searches and conversions) is aggregated exclusively for U.S. Travel by nSight.
The Power of Travel Promotion
U.S. Travel's latest report, The Power of Travel Promotion, includes new case studies and data on the positive return on investment states and destinations have reaped from substantial travel promotion. The report provides valuable ammunition to inform elected officials on the value of travel and tourism and how travel promotion strengthens economic vitality.
As an indispensable source of American jobs, the travel industry continues to be one of the primary drivers of our nation's economic recovery, helping to put American back to work. The travel industry serves as a ticket to opportunity and a path to futuer prosperity - for our economy, communities and individuals nationwide. Use the resources within this toolkit to spread the word about the important role of travel in your community.
Business Travel ROI
Business travel remains a driving force in the U.S. economy and an integral part of the U.S. economic recovery. In 2012, U.S. companies are projected to spend $225 billion on business travel and generate $524 billion in spending. Although business travel is the subject of much debate, new research shows that during the economic downturn in 2008, a positive correlation exists between investing in business travel and positive return on your investment. In fact, companies that maintained business travel during the Great Recession realized a nearly 10:1 return on their investment and nearly tripled their profits.