This annual report offers insights on domestic travelers’ characteristics including: primary trip purpose, accommodation preferences, changes in travel party composition and the top trip activities. The report also includes preferred travel planning and booking sources and breaks down domestic travel characteristics by key demographics such as generation, ethnicity and race. Five year trends and comparisons are included when noteworthy.
Gain a competitive edge by knowing more about the domestic traveler. This report is an ideal resource for preparing strategic plans and advertising promotions.