Travel bans and boycotts have become increasingly popular tools for public officials, corporate leaders and grassroots activists to undermine the passage of controversial legislation.
When a governor bans travel to your state or a corporation cancels its annual meeting due to a divisive or discriminatory policy, negative impacts can last for years. To help protect your destination from short-term financial losses and long-term hits to its reputation and sales potential, the Weaponization of Travel toolkit is designed to help destinations assess and proactively address the threat of a travel ban or boycott.
This toolkit contains best practices, talking points, a sample tweet sheet, sample print ads and more to help your organization prepare should this issue arise in your destination.
For more information visit Meetings Mean Business.