Enhancing the Effectiveness of Destination Marketing Professionals

The U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) is the ONLY national forum where tourism destination professionals at the state, region and local level get critical tools, tips and information to help them better market and grow their destinations.

Destination professionals attend ESTO to:

• Benchmark

• Share best practices

• Learn new business tools/techniques

• Hear latest trends

• Develop leadership skills

• Identify solutions to common issues

• Shorten learning curve

• Build on success of others

An annual highlight of ESTO is the National Councils Awards banquet. Every year, the awards banquet takes on a theme that showcases the uniqueness of the destination. This ceremony is one of creativity and fun. Awards presented include: Destiny Awards, Mercury Awards, and the State Tourism Director of the Year Award.

For more information about ESTO, contact U.S. Travel's National Councils Department at esto@ustravel.org or call (202) 408-8422.