Enhancing the Effectiveness of Destination Marketing Professionals

Looking for new ideas in destination marketing? Interested in finding out what is working and not working at other destinations? Want to network with more than 400 destination professionals who face the same challenges and opportunities that you do every day? ESTO is the place for you!

ESTO  - the Educational Seminar for Tourism Organizations - is the only national forum that provides tourism destination professionals at all levels – state, region, and local – with best practices and other tools to help them better market their destinations. Each year ESTO focuses on topics that are most central to a destination’s mission – keeping people traveling and spending in their destinations.

Destination professionals attend ESTO for:

• Professional development

• Best practices and latest industry trends

• Peer-to-peer networking

Who should attend ESTO?

• State and Territory Tourism Directors

• State Tourism Office Professional Staff

• CVB CEOs

• CVB Tourism Marketing and Sales Professionals

• Chambers of Commerce

• Regional Tourism Marketing Organizations

• CEOs of Statewide Travel Industry Association

• Executive Directors of Tourism Alliances

• Sponsoring Organizations

An annual highlight of ESTO is the National Councils Awards banquet. Every year, the awards banquet takes on a theme that showcases the uniqueness of the destination. This ceremony is one of creativity and fun. Awards presented include: Destiny Awards, Mercury Awards, and the State Tourism Director of the Year Award.

For more information about ESTO, contact U.S. Travel's National Councils Department at esto@ustravel.org or call (202) 408-8422.