National Travel and Tourism Week 2017 kicked off on Sunday, with more than 200 events planned by cities and destinations across America. This year’s official theme, "Faces of Travel," shines a spotlight on the power of travel by recognizing the millions of people who keep the industry strong.
NTTW, established by Congress in 1983, focuses national attention on the many economic, cultural and personal benefits of travel. This year, the U.S. Travel Association and its ambassador, travel expert Samantha Brown, have invited individuals, communities and even government agencies to share their "Faces of Travel" stories on social media (U.S. Travel even shared a few of their own).
In addition to the rallies, press conferences and social media campaigns staged by destinations across the country, the Empire State Building in New York City will light up in red—the official NTTW color—to commemorate Travel Rally Day on Tuesday, May 9.

Happy National Travel & Tourism Week! THANK YOU to the millions of #FacesofTravel who keep this powerful industry strong. #nttw17 pic.twitter.com/vwzHcKrsNt
— U.S. Travel (@USTravel) May 7, 2017
Everyday #CBP processes more than 1 million passengers and pedestrians #travelandtourism #nttw17 pic.twitter.com/kPZpmOvsgY
— CBP (@CustomsBorder) May 7, 2017
Celebrating #NTTW17. #TourismMatters to the 407,000 people employed by the tourism industry in Southern Nevada. @USTravel pic.twitter.com/zutQRbtyNu
— LVCVA (@LVCVA) May 8, 2017
#AAA is celebrating National Travel & Tourism Week by featuring our #FacesofTravel! #NTTW17 https://t.co/dDUjPYtxcu pic.twitter.com/1dRlA3y2Ef
— AAATravel (@AAA_Travel) May 7, 2017
Here's the official proclamation to make May 7-13 National Travel & Tourism Week in San Antonio. #NTTW17 https://t.co/VjPgyXe28Q
— San Antonio Meetings (@MeetinSA) May 3, 2017
How does tourism impact California and is the "Trump slump" real? We explore these with @VisitCANews #oninsight pic.twitter.com/xX8nXGpFxx
— CapRadio Insight (@CapRadioInsight) May 3, 2017
Director @DebJohnsonAz at @sheratongrandaz preparing for Arizona Travel and Tourism Week with @12News. #LetsSeeAZ #NTTW17 pic.twitter.com/o9iCMSZ4g0
— AZ Tourism News (@AZTourismNews) May 1, 2017
Meet Kara Mackey from @Bellaboobat for #NTTW17's #FacesofTravel. pic.twitter.com/AqiDTxjhHX
— South Shore CVA (@SouthShoreCVA) May 4, 2017
Experience global culture at a local museum for #nttw17. For BofA cardholders, this weekend is free w/ #MuseumsOnUs https://t.co/2yiNK2jLuq pic.twitter.com/ksgqXz2QGK
— Bank of America (@BankofAmerica) May 5, 2017
We're out and about shooting #FacesofTourism videos for National Tourism Week. You'll get to know CVB staff and others. #nttw17 @VisitNC pic.twitter.com/ISvGAgCgVP
— Fayetteville, NC CVB (@VisitFayNC) May 4, 2017
Show your support for National Travel & Tourism week: https://t.co/HoVV7h7eX6 #NTTW17
— San Antonio Meetings (@MeetinSA) May 4, 2017
It’s #NTTW17 & we're celebrating #FacesOfTravel in Austin! Meet our ambassadors of hospitality & read their stories: https://t.co/6Am2nAtDNc pic.twitter.com/Z0D9qqVuVP
— Austin Texas (@VisitAustinTX) May 8, 2017
A brand-new, interactive NTTW event map allows participants to see who’s celebrating across the country, and add their own event to help spread the word.
On Capitol Hill, Rep. Gus Bilirakis (R-Fla.) delivered remarks for the Congressional Record honoring NTTW and travel in America, and resolutions were passed in support of NTTW in the House and Senate, as well as statehouses across the U.S.
“As I’ve said for years, travel is serious business in America,” said U.S. Travel Association President and CEO Roger Dow. “In addition to its measurable benefits for our health, wealth and relationships, travel is our country’s top service export, and helps fuel millions of American jobs. That’s why welcoming international visitors and keeping travelers moving is so important—and why our industry depends on exceptional people to do so. Whether it’s the front desk concierge at a hotel, a tour guide in a city’s historic district, or the CEO of a local destination marketing organization, it’s these 'Faces of Travel' that keep our industry—and the U.S. economy—strong and growing.”
In 2016, travelers to and within the U.S. spent over $990 billion, generating more than $2.3 trillion in economic output. Travel now supports 15.3 million jobs, with 8.6 million good-paying jobs in the industry itself and 6.7 million across other sectors of the economy.
Follow #NTTW17 on social media, plus see what’s happening around the country and add your event to the NTTW event map. Learn more about NTTW at USTravel.org/NTTW.
U.S. Travel Association is the national, non-profit organization representing all components of the travel industry. In 2020, travel generated $1.5 trillion in economic output and supported 11 million jobs, a drastic decline from pre-pandemic figures. U.S. Travel's mission is to increase travel to and within the United States. Visit ustravel.org for information and recovery-related data.

WASHINGTON