The National Council of State Tourism Directors (NCSTD) leverages the collective strength of state tourism offices to provide leadership and a forum for information sharing and education on issues impacting tourism.

Representing all 50 states, the five U.S. territories and the District of Columbia, NCSTD serves its members by:

  • Providing a voice on critical public policy issues.
  • Offering learning opportunities to increase the professionalism and effectiveness of state tourism offices.
  • Driving internal and external communication.
  • Shaping and supporting coordinated domestic and international marketing efforts.

In addition to their usual U.S. Travel membership benefits, NCSTD provides programs and services specifically for the state tourism directors and their office personnel. These programs and services are designed to enhance professional development, address common state tourism issues, provide resources and other tools to help state tourism offices perform mission critical activities.


  • Offering learning opportunities to increase the professionalism and effectiveness of state tourism offices.
  • The newly created NCSTD Leadership Forum (held in the fall) provides programs and services specifically for the state tourism directors. 
  • Participating in valuable free ESTO marketing webinars all year-long.
  • Meet several times a year to enhance professional development, address common issues, provide resources and other tools to help state tourism offices perform mission critical activities.


  • NCSTD works to advance tourism and travel issues relevant to the state tourism office.
  • NCSTD members are represented on the U.S. Travel Board of Directors.
  • Leveraging the collective strength of the industry to influence policy on travel-related issues at Destination Capitol Hill, the U.S. travel industry’s notable legislative fly-in.


  • Gaining access to authoritative industry research on the latest travel trends and forecasts that affect marketing decisions.
  • Participating in the annual Mercury Awards, which showcase creative accomplishments in tourism marketing and promotion.
  • Nominating a colleague for the NCSTD State Tourism Director of the Year Award which recognizes excellence in marketing, promotion and individual leadership within the nominees' state. 
Board Members

Kevin Langston
Deputy Commissioner for Tourism, Georgia Dept. of Economic Development - Tourism Division

Vice Chair
Jim Hagen
Secretary of Tourism, South Dakota Department of Tourism

Jillian Simpson
Alaska Travel Industry Association
Debbie Johnson
Director, Arizona Office of Tourism
Joe David Rice
Tourism Director, Arkansas Department of Parks & Tourism
Caroline Beteta
CEO, California Travel & Tourism Commission
Theresa Belpulsi
Vice President of Tourism & Visitor Services, Destination DC
Mark Brodeur
Director of Tourism, Rhode Island Commerce Corporation
Victoria Cimino
Director, New Hampshire Division of Travel & Tourism Development
Sara Otte Coleman
Director, North Dakota Tourism Division
Linda Craghead
Assistant Secretary, Director, Travel & Tourism Division, Kansas Dept. of Wildlife, Parks & Tourism
Mary Cusick
Chief, Tourism Ohio, OH Development Services Agency
Todd Davidson
CEO, Travel Oregon
Jon Nathan Denight
General Manager, Guam Visitors Bureau
Francios-Laurent Nivaud
Executive Director, Massachusetts Office of Travel & Tourism
Sean Becker
Administrator, Montana Office of Tourism
Dick Dutton
Exec. Director, Oklahoma Tourism & Recreation Department
John Edman
Director, Explore Minnesota Tourism
Kyle Edmiston
Assistant Secretary, Louisiana Office of Tourism
Carrie Fischer Lepore
Deputy Secretary, Pennsylvania Office of Travel, Tourism & Film
Liz Fitzsimmons
Executive Director, Maryland Office of Tourism Development
Randall Fiveash
Director of Tourism, Connecticut Commission on Culture & Tourism
Cory Jobe
Deputy Director, Bureau of Tourism, Illinois Department of Commerce & Economic Opportunity
Stephanie Klett
Secretary, Wisconsin Department of Tourism
Gavin Landry
Executive Director of Tourism, New York State Dept. of Economic Dev.
Rebecca Latham
Cabinet Secretary, New Mexico Tourism Department
Dan Lennon
Director, Missouri Division of Tourism
Shawna Lode
Director, Iowa Tourism Office
David Lorenz
Vice President, Travel Michigan, Michigan Economic Development Corp.
Kristen Branscum
Commissioner of Tourism, Kentucky Department of Travel & Tourism
Rita McClenny
President/CEO, Virginia Tourism Corporation
Heather Hogue
Interim Director, Nebraska Tourism Commission
Anthony Minick
Interim Director/Executive Director, New Jersey Travel & Tourism
Mark Newman
Director, Indiana Office of Tourism Development
Beverly Nicholson Doty
Commissioner, U.S. Virgin Islands Department of Tourism
Diane Norton
Tourism Manager, Idaho Department of Commerce, Division of Tourism
Carolann Ouellette
Director, Maine Office of Tourism
Linda Parkowski
Director of Tourism, Delaware Tourism Office
Duane Parrish
Director, South Carolina Dept. of Parks, Recreation & Tourism
Ingrid Rivera
Executive Director, Puerto Rico Tourism Company
Will Seccombe
Lee Sentell
Director, Alabama Tourism Department
Diane Shober
Executive Director, Wyoming Office of Tourism
Amy Goodwin
Commissioner, West Virginia Division of Tourism
Megan Smith
Commissioner, Vermont Department of Tourism and Marketing
Brad Smyth
Director of Tourism, State of Texas, Office of the Governor, Economic Development and Tourism
Louise Stanton-Masten
Executive Director, Washington Tourism Alliance
George Szigeti
President & CEO, Hawaii Tourism Authority
Kevin Triplett
Commissioner, Tennessee Department of Tourist Development
Wit Tuttell
Executive Director, Visit North Carolina
David Vaeafe
Executive Director, American Samoa Visitors Bureau
Vicki Varela
Director, Utah Office of Tourism
Claudia Vecchio
Director, Nevada Department of Tourism & Cultural Affairs; Nevada Division of Tourism
Cathy Ritter
Director, Colorado Tourism Office
Craig Ray
Executive Director, Visit Mississippi