The National Council of State Tourism Directors (NCSTD) leverages the collective strength of state tourism offices to provide leadership and a forum for information sharing and education on issues impacting tourism. Representing all 50 states, the five U.S. territories and the District of Columbia, NCSTD serves its members by:

  • Providing a voice on critical public policy issues.
  • Offering learning opportunities to increase the professionalism and effectiveness of state tourism offices.
  • Driving internal and external communication.
  • Shaping and supporting coordinated domestic and international marketing efforts.

In addition to their usual U.S. Travel membership benefits, NCSTD provides programs and services specifically for the state tourism directors and their office personnel. These programs and services are designed to enhance professional development, address common state tourism issues, provide resources and other tools to help state tourism offices perform mission critical activities.

EDUCATE and NETWORK:

  • Offering learning opportunities to increase the professionalism and effectiveness of state tourism offices.
  • The newly-created NCSTD Leadership Forum, held in the fall, provides programming and training specifically for state tourism directors. 
  • Participating in valuable free ESTO marketing webinars all year-long.
  • Meet several times a year to enhance professional development, address common issues, provide resources and other tools to help state tourism offices perform mission critical activities.


ADVOCATE:

  • Advancing tourism and travel issues relevant to state tourism offices.
  • NCSTD members are represented on the U.S. Travel Board of Directors.
  • Leveraging the collective strength of the industry to influence policy on travel-related issues at Destination Capitol Hill, the U.S. travel industry’s premier legislative fly-in.
  • Utilizing tools like the Travel Economic Impact Calculator to show the direct impact of a change in traveler spending on a state's economy.


INFORM:

  • Gaining access to authoritative industry research on the latest travel trends and forecasts that affect marketing decisions.
  • Participating in the annual Mercury Awards, which showcase creative accomplishments in tourism marketing and promotion.
  • Nominating a colleague for the NCSTD State Tourism Director of the Year Award which recognizes excellence in marketing, promotion and individual leadership within the nominee's state.
Board Members

Chair
Cathy Ritter
Director, Colorado Tourism Office

Vice Chair
David Lorenz
Vice President, Travel Michigan, Michigan Economic Development Corp.

Immediate Past Chair
Duane Parrish
Director, South Carolina Department of Parks, Recreation & Tourism

Members
Lee Sentell
Director, Alabama Tourism Department
Sarah Leonard
Alaska Travel Industry Association
Debbie Johnson
Director, Arizona Office of Tourism
Travis Napper
Director, Arkansas Department of Parks & Tourism
Caroline Beteta
CEO, California Travel & Tourism Commission
Randall Fiveash
Director of Tourism, Connecticut Office of Tourism
Elizabeth Keller
Director of Tourism, Delaware Tourism Office
Theresa Belpulsi
Vice President of Tourism, Destination DC
Dana Young
President & CEO, VISIT FLORIDA
Pilar Laguana
President & CEO, Guam Visitors Bureau
Mike McCartney
Director, Dept of Business, Econ. Dev. and Tourism State of Hawaii
Diane Norton
Tourism Manager, Idaho Department of Commerce, Tourism Development
Karla Flannery
Tourism Director, Illinois Office of Tourism
Misty Weisensteiner
Director, Indiana Office of Tourism Development
Kanan Kappelman
Team Leader, Marketing and Communications, Iowa Economic Development Authority
Mike Mangeot
Commissioner, Kentucky Department of Tourism
Doug Bourgeois
Assistant Secretary, Louisiana Office of Tourism
Steve Lyons
Director, Maine Office of Tourism
Liz Fitzsimmons
Executive Director, Maryland Office of Tourism Development
Keiko Orrall
Executive Director, Massachusetts Office of Travel & Tourism
John Edman
Director, Explore Minnesota Tourism
Craig Ray
Executive Director, Visit Mississippi
Stephen Foutes
Director, Missouri Division of Tourism
Marlee Iverson
Interim Bureau Chief/Travel Trade Manager, Montana Office of Tourism & Business Development
John Ricks
Executive Director, Nebraska Tourism Commission
Brenda Scolari
Director, Nevada Division of Tourism and Cultural Affairs
Lori Harnois
Director, New Hampshire Division of Travel & Tourism Development
Jeffrey Vasser
Executive Director, New Jersey Travel & Tourism
Jen Schroer
Tourism Secretary, New Mexico Tourism Department
Ross Levi
Executive Director of Tourism, New York State Department of Economic Development
Wit Tuttell
Executive Director, Visit North Carolina
Sara Otte Coleman
Director, North Dakota Tourism Division
Matthew MacLaren
TourismOhio, Ohio Development Services Agency
Jennifer Mullins
Travel Promotion Division Director, Oklahoma Tourism & Recreation Department
Todd Davidson
CEO, Travel Oregon
Carrie Fischer Lepore
Deputy Secretary, Pennsylvania Office of Travel, Tourism & Film
Brad Dean
CEO, Discover Puerto Rico
Heather Evans
Chief Marketing Officer, Rhode Island Commerce Corporation
Jim Hagen
Secretary of Tourism, South Dakota Department of Tourism
Mark Ezell
Commissioner, Tennessee Department of Tourist Development
Brad Smyth
Director of Tourism, Travel Texas
Vicki Varela
Director, Utah Office of Tourism
Heather Pelham
Deputy Commissioner, Vermont Department of Tourism and Marketing
Rita McClenny
President & CEO, Virginia Tourism Corporation
Mike Moe
Associate Director, Washington Tourism Alliance
Chelsea A. Ruby
Commissioner, West Virginia Division of Tourism
Sara Meaney
Secretary, Wisconsin Department of Tourism
Diane Shober
Executive Director, Wyoming Office of Tourism
Eleitino Tuiagogopo
Executive Director, American Samoa Visitors Bureau
Joseph Boschulte
Commissioner, U.S. Virgin Islands Department of Tourism