Summer Summit

The Premier Gathering for Travel’s Top Executives

U.S. Travel’s Summer Summit is the premier gathering for the industry’s most influential executives. This invitation-only convening brings together the leaders who set direction for the travel economy – creating space for high-level connection and cross-sector insights.

The Summit places executive networking and peer exchange at the forefront, complemented by perspectives from leading voices both inside and outside travel. It is where critical ideas surface, industry priorities take shape and forward momentum begins. 

This year’s program will explore three defining themes:

1. Today's Political Realities
   How Washington, global power shifts and evolving alliances are reshaping demand, regulation and competitiveness across the travel landscape.
2. Pivoting Brands & Changing Consumer Behavior
   How shifting traveler expectations are forcing leaders to rethink positioning, partnerships and experience design to compete in a market that won't stand still.
3. The Economics Reshaping Travel
   How macro volatility, labor dynamics, capital markets and uneven demand are redefining growth, profitability and pricing power in the year ahead. 

Save the Date

July 29-31, 2026 | Rancho Bernardo Inn | San Diego, CA
Registration will open on Tuesday, March 31, 2026.

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Schedule at a Glance*

To help you plan and arrange travel, the program will begin on Wednesday afternoon and conclude after dinner on Friday.

Wednesday, July 29

• 10:00 a.m. | Check-in opens
• 3:00 – 5:00 p.m. | DMO CEO Roundtable (invitation only)
• 6:00 – 7:30 p.m. | Welcome Reception

Thursday, July 30

• 7:00 – 8:30 a.m. | Breakfast
• 8:00 a.m. – 12:30 p.m. | Program
• 12:15 – 1:45 p.m. | Lunch
• 1:00 – 5:00 p.m. | Organized Activities & Programming (optional)
• 2:00 – 4:30 p.m. | Executive Board Meeting (invitation only)
• 5:00 – 6:00 p.m. | Wine Tasting**
• 6:00 – 10:00 p.m. | Summer Auction Reception & Dinner 

Friday, July 31 

• 8:00 – 9:30 a.m. | Breakfast
• 8:30 a.m. – 12:00 p.m. | Program
• 12:00 – 1:00 p.m. | Lunch
• 1:00 – 5:00 p.m. | Organized Activities (optional)
• 6:30 – 8:30 p.m. | Closing Dinner  

* Please note the agenda is subject to change. 
**Tickets to the wine tasting will be available to purchase in 2026. All proceeds benefit U.S. Travel’s advocacy efforts.