The Power of Promotion website is a resource library developed by U.S. Travel Association to showcase how destination marketing drives economic growth, supports jobs and strengthens communities.

Created in collaboration with partners across the travel industry, this website brings together research, messaging tools and advocacy templates that help local leaders defend and strengthen tourism promotion funding. It highlights how investment in destination marketing fuels small businesses, benefits residents and sustains vibrant local economies.

Check out the Power of Promotion Resource Library.

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