Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Recommendations

Preserve Brand USA

Despite its proven track record of boosting U.S. jobs and the economy, the latest Congressional budget has diverted Brand USA’s federal funding mechanism, the ESTA fee, to a general fund after 2020. It is critical that Congress clarify the ongoing availability of ESTA fees to support Brand USA.

Reauthorize Brand USA

In 2014, Congress renewed Brand USA a year early with overwhelming bipartisan support. U.S. Travel urges the 115th Congress to reauthorize Brand USA with a committed funding mechanism so that the U.S. can continue to regrow its share of the lucrative international travel marketplace.

Research, News and Commentary on Brand USA

U.S. Travel’s 2018 Year in Review

December 28, 2018

While 2018 presented challenges and opportunities alike, we are fortunate to be able to look back on many successes on several fronts. Here’s a look back at 2018. 

Read More
Friday Check-In

2018 Key Moments

December 21, 2018

In this week’s Friday Check-In, we take a look back at key moments this year.

View Video

U.S. Travel and Tourism Advisory Board Provides Recommendations to Commerce Secretary

December 19, 2018

On Wednesday, the U.S. Travel and Tourism Advisory Board (TTAB) met and voted to move their recommendations for boosting international visitation and spending in the U.S. forward to Secretary of Commerce Wilbur Ross.

Read More
1
2
3