Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Recommendations

Preserve Brand USA

Despite its proven track record of boosting U.S. jobs and the economy, the latest Congressional budget has diverted Brand USA’s federal funding mechanism, the ESTA fee, to a general fund after 2020. It is critical that Congress clarify the ongoing availability of ESTA fees to support Brand USA.

Reauthorize Brand USA

In 2014, Congress renewed Brand USA a year early with overwhelming bipartisan support. U.S. Travel urges the 115th Congress to reauthorize Brand USA with a committed funding mechanism so that the U.S. can continue to regrow its share of the lucrative international travel marketplace.

Research, News and Commentary on Brand USA

Friday Check-In | November 16, 2018

November 16, 2018

In this week’s Friday Check-In, we’ll share an update on two industry meetings, as well as our efforts to earn renewal for Brand USA and our perspective on the midterm elections. 

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Fact Sheet: International Inbound Market Share

November 05, 2018

The U.S. is losing market share: but we have a huge opportunity.

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Debrief Webinar: State of International Travel

October 30, 2018

Overview of recently-released National Travel and Tourism Office international inbound travel visitation numbers.  The new data was discussed as well as what it says about the state of...

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