Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Recommendations

Preserve Brand USA

Despite its proven track record of boosting U.S. jobs and the economy, the latest Congressional budget has diverted Brand USA’s federal funding mechanism, the ESTA fee, to a general fund after 2020. It is critical that Congress clarify the ongoing availability of ESTA fees to support Brand USA.

Reauthorize Brand USA

In 2014, Congress renewed Brand USA a year early with overwhelming bipartisan support. U.S. Travel urges the 115th Congress to reauthorize Brand USA with a committed funding mechanism so that the U.S. can continue to regrow its share of the lucrative international travel marketplace.

Research, News and Commentary on Brand USA

Friday Check-In | June 15, 2018

June 15, 2018

In this week’s Friday Check-In, you’ll learn about our Brand USA Renewal Plan, upcoming industry tools and member resources and the 35th annual ESTO.   

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What’s Good for Brand USA Is Good for America: New Study Reports Significant Economic Impact

May 07, 2018

Brand USA released the results of its return on investment (ROI) study conducted by Oxford Economics. And it’s tremendous news for the American economy. 

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Bringing International Travelers Back to America

March 09, 2018

America’s share of the international travel market has been declining since 2015. The Visit U.S. Coalition, formed by leaders from multiple industries, aims to reverse that trend.

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First-of-Its-Kind Study Measures Destination Marketing Funding in 100 Cities

February 27, 2018

A new report from U.S. Travel’s Destination Council conducted by Civitas examines how revenue from lodging taxes is allocated in 100 U.S. destinations. 

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U.S. Travel Reacts to Proposed Elimination of Brand USA in Tax Bill

December 06, 2017

In the hunt for revenue, cutting Brand USA would be a big step in the wrong direction. 

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On World Tourism Day, Industry Highlights Travel’s Big-Picture Role

September 27, 2017

Real data shows the value of our industry for peace, security and economic growth—and why advancing travel-friendly policy is so important. 

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