Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. But the critical program will EXPIRE soon without action from Congress. Bills (H.R. 3851 and S. 2203) have been introduced that would renew Brand USA through 2027. Learn how you can help with our toolkit of industry resources

Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Research, News and Commentary on Brand USA

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Brand USA: State of Play

November 14, 2019

With the year rapidly drawing to a close, it is more important than ever for Congress to work quickly to include Brand USA’s reauthorization in must-pass legislation this year.

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Travel Community Praises Subcommittee Passage of Brand USA

November 14, 2019

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Barnes issued the following statement on the House Energy and Commerce Subcommittee on Consumer Protection and Commerce’s overwhelming passage of legislation to reauthorize Brand USA (H.R. 3851):

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Friday Check-In

Friday Check-In | November 1, 2019

November 01, 2019

In this week’s Friday Check-In, we cover our role in two important congressional hearings that help advance our industry’s legislative agenda, as well as our position on the proposed U.S.-Mexico-...

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