Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Recommendations

Preserve Brand USA

Despite its proven track record of boosting U.S. jobs and the economy, the latest Congressional budget has diverted Brand USA’s federal funding mechanism, the ESTA fee, to a general fund after 2020. It is critical that Congress clarify the ongoing availability of ESTA fees to support Brand USA.

Reauthorize Brand USA

In 2014, Congress renewed Brand USA a year early with overwhelming bipartisan support. U.S. Travel urges the 115th Congress to reauthorize Brand USA with a committed funding mechanism so that the U.S. can continue to regrow its share of the lucrative international travel marketplace.

Research, News and Commentary on Brand USA

Friday Check-In

Friday Check-In | March 15, 2019

March 15, 2019

In this week’s Friday Check-In, we cover important White House updates, discuss the latest in infrastructure investments and highlight our upcoming events.

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Destination Capitol Hill: Make Travel’s Voice Heard in Washington

March 13, 2019

DCH ensures that our industry’s collective voice is heard, and that our elected representatives have a solid understanding of travel’s contributions to the American economy, as well as the important issues facing our industry.

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Renewing Brand USA Will Boost The U.S. Economy

February 12, 2019

The U.S. travel industry generates $2.4 trillion in economic output, supports 15.6 million American jobs and generates a $77 billion trade surplus for the United States. When travel thrives, so does America.

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