Brand USA markets the U.S. to global travelers worldwide, bringing in millions of additional international visitors each year—at zero cost to taxpayers.

Quick Facts

Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. But the critical program will EXPIRE soon without action from Congress. Bills (H.R. 3851 and S. 2203) have been introduced that would renew Brand USA through 2027. Learn how you can help with our toolkit of industry resources

Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.

U.S. Travel is dedicated to preserving Brand USA, and ensuring that U.S. leaders continue to recognize the organization’s value to our nation’s economy.

Research, News and Commentary on Brand USA

Friday Check-In

Friday Check-In | November 22, 2019

November 22, 2019

In this week’s Friday Check-In, we’ll provide an update from our fall Board of Directors meeting, discuss the latest steps toward the renewal of Brand USA, and share how we’re helping America get...

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Travel Community Praises Brand USA Markup in U.S. House

November 20, 2019

U.S. Travel Association President and CEO Roger Dow issued the following statement on House Energy and Commerce Committee passage of legislation to reauthorize Brand USA. 

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Brand USA: State of Play

November 14, 2019

With the year rapidly drawing to a close, it is more important than ever for Congress to work quickly to include Brand USA’s reauthorization in must-pass legislation this year.

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