Accelerating Recovery with the Let's Go There Campaign


As reopening continues, confidence builds and the emotional connection to travel returns, the Let's Go There campaign will look to incentivize Americans to book and take a trip by providing industrywide offers and discounts to compel Americans to act during a pre-determined booking window. This webinar covers the research behind the campaign creation process and how you can get involved. To inquire about pricing and supporting the campaign today, please contact Letsgothere@ustravel.org.

PDF icon Download Let's Go There Webinar Slides › (2.73 MB)

IN THIS WEBINAR
President and CEO
U.S. Travel Association

Vice President, Marketing and Industry Communications
U.S. Travel Association

Director, Industry Communications
U.S. Travel Association

Executive Vice President, Public Affairs and Policy
U.S. Travel Association

GUEST SPEAKER

Past Webinars

August 06, 2020

As reopening continues, confidence builds and the emotional connection to travel returns, the Let's Go There campaign will look to incentivize Americans to book and take a trip by providing industrywide offers and discounts to compel Americans to act during a pre-determined booking window. This...


July 28, 2020
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The U.S. Travel team provides an update on the HEALS Act. Tune in to hear what that means for the travel industry and ways to continue activating for relief. View the presentation slides here .


July 23, 2020
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This webinar provides a deep dive into advocacy efforts to secure relief, protection and stimulus for the travel industry. Gain insights on anticipated bill timing, next steps and ways you can easily engage to amplify industry priorities . Additionally, Vicki Varela, managing director of the Utah...


July 16, 2020
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This webinar covers expectation management, consumer segmentation and emotional response strategies—all backed by hard data that brands should be considering as they actively plan for recovery. Gain valuable insights on how to effectively adapt your organization’s messaging to better connect with...


July 09, 2020
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Listen in for latest trends and insights related to outdoor recreation as reopening continues in several states. The webinar will explore fascinating new data on U.S. national park visitation trends collected by a tracker from Rove Marketing, as well as cover what requirements national parks have put in place to keep the public safe when they travel.


June 26, 2020
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U.S. Travel Association National Chair and Destination DC President and CEO Elliott Ferguson and other industry leaders from the Black community continue the conversation around what we can do as an industry to develop and elevate diverse voices and move our industry—and our country—toward equality...