The Meetings Mean Business Coalition (MMBC) was created in 2009 by the U.S. Travel Association to showcase the incredible value that business meetings, travel and events bring to the U.S. economy.

Meetings Mean Business brings together the entire industry. Its members span all facets of the meetings industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the meetings industry has on businesses, economies and communities.

Global Meetings Industry Day

MMB spearheads the annual Global Meetings Industry Day (GMID), planned for April 14, 2020. Meeting professionals across the world participate in the international day of advocacy, with more than 275 events held across six continents in 2019.

Meetings Means Business Coalition Leadership

Co-Chairs
Trina Camacho-London
Vice President, Global Group Sales, Hyatt Corporation
Julie Coker Graham
President and CEO, Philadelphia Convention & Visitors Bureau

Quick Facts

  • $2.65

    T

    Economic impact generated by global business meetings and events in 2017
  • $9.50

    New revenue generated for every dollar invested in business travel.
  • $1.60

    Additional amount generated for every dollar spent on face-to-face meetings.