Meetings Mean Business Coalition (MMBC) is an industry-wide coalition working to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.

Comprised of over 70 members, this group—newly merged under the U.S. Travel umbrella of work and advocacy—convenes quarterly and works to raise the profile and importance of meetings and events in the media and in the minds of lawmakers. Amplifying the needs of meetings, events and business travel is critical to not only the overall recovery of travel, but also the growth and standing of our industry into the future.

MMBC participation eligibility: 
  • Included in membership: Chairman’s Circle, Board Circle and Association Board Circle levels
  • Eligible for a fee: Sustaining and Pillar levels, plus select friends of travel 


We look forward to coming together this year on April 7, 2022 in all settings to demonstrate the unwavering value of our industry with leaders in business, government and the media. Showcasing our industry’s value has never been more important, particularly at the state and local levels.

Meetings Means Business Coalition Leadership

Michael Massari
Chief Sales Officer, Caesars Entertainment
Martha Sheridan
President and CEO, Greater Boston Convention and Visitors Bureau