National Travel and Tourism Week

POSTMARKED: ESSENTIAL

National Travel and Tourism Week (NTTW) is the U.S. travel industry’s annual tradition of recognizing the essential role travel plays in powering our economy, strengthening communities and connecting America.

Established by U.S. Travel Association, NTTW brings the industry together each year to spotlight travel’s impact—from supporting 15 million jobs to generating critical tax revenue that funds public services and infrastructure in communities nationwide.

In 2026, the theme "Postmarked: Essential" highlights a simple truth: travel is not optional—it is fundamental to America’s economy, workforce and way of life. Every trip taken, every visitor welcomed and every experience created leaves a mark on communities across the country. Travel drives opportunity, fuels growth and keeps America connected.

As the nation looks ahead to major global moments and milestones—including its 250th anniversary—NTTW is a moment to recognize the industry that drives travel to and across America—and the communities it supports.

Get Involved

Toolkit resources—including customizable social media graphics, messaging guidance, press materials, proclamations and more—will be available in the coming weeks. Check back soon for materials to help you join the celebration and share how travel makes an impact in your community.

In the meantime, mark your calendar and get ready to celebrate travel’s essential role during National Travel and Tourism Week 2026.

Look Back, Get Inspired

See how partners nationwide showcased the power of travel during NTTW 2025.