Renew Brand USA

Brand USA's ability to drive inbound travel to the U.S. is critical, particularly as America's share of global long-haul travel declines. More people are traveling than ever before, and the U.S. is losing out on this lucrative market to our competitors—many of whom are spending millions on marketing. Brand USA helps level the playing field and works for all of America.

A “Dear Colleague” letter in support of Brand USA is currently circulating in the House of Representatives, complementing the “Dear Colleague” letter U.S. Travel coordinated in the Senate that garnered nearly 50 senator signatures. We urge you to contact your representative and encourage them to add their name and support to this critical program and its many benefits to our economy, our workforce and the trade balance.

U.S. Travel Association will continue to work with our champions in Congress on Brand USA reauthorization this year by activating our membership, the travel industry and other stakeholders affected by international inbound travel volume to showcase the importance of this program to communities and destinations across the country.