Brand USA—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime—has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027. We appreciate all those involved who helped make this happen. 

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in better position to welcome more inbound visitors and stay competitive in the global travel market.

For more information about Brand USA, please contact Tori Barnes, executive vice president of public affairs and policy at: Email

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KEY RESOURCE LINKS

Brand USA Fact Sheet Brand USA Infographic House Sign-On Letter (August 2019) Senate Sign-On Letter (May 2019) Industry Sign-On Letter (January 2019) Brand USA: The Current State of Play (The Itinerary Blog)

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Research, News and Commentary on Renew Brand USA

THE ITINERARY April 26, 2023

The Travel Industry’s Vital Role in Bolstering Our Economy

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The industry’s outsized role in bolstering the U.S. economy is clear. Direct travel spending totaled $1.2 trillion in 2022, which produced an economic footprint of $2.6 trillion—a return to 2019 levels. However, while impressive, these numbers should be even higher.