Brand USA—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime—has been reauthorized through 2027.
Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027. We appreciate all those involved who helped make this happen.
Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in better position to welcome more inbound visitors and stay competitive in the global travel market.
WHAT OTHERS ARE SAYING ABOUT BRAND USA
Brand USA partners with more than 900 local destination marketing organizations, benefiting every state in the U.S. Learn more about how Brand USA works for all of America in the op-eds below:
Observer | Democratic Debates Should Focus on Issues Important to Rural Americans
The Hill | Congress Must Act to Continue Attracting International Travelers to America
Politico | No Brand USA? Fewer Global Travelers Will Buy American
CNN | Why Trump Shouldn't Kill Brand USA
CNN | Donald Trump Should Protect This Hidden Export
The Downey Pilot | California Should Continue to Invest in Programs that Spur Job Creation
Times of San Diego | Promotion of San Diego to International Visitors is Serious Business
Our Weekly | International Tourism Thrives In California Thanks to Brand USA
Norwalk Patriot | USMCA to boost U.S. economy, job market, and reduce trade deficit
Santa Monica Daily Press | Brand USA Is Vital to Santa Monica’s Economy