Brand USA — a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime — has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027.

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in a better position to welcome more inbound visitors and stay competitive in the global travel market.

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U.S. Travel Association

For more information about this Issue, please contact us at:

202.408.8422

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Research, News and Commentary on Renew Brand USA

MONTHLY INSIGHTS May 21, 2025

The Latest Travel Data

TheLatestTravelData

Monthly member-exclusive summary of the latest economic, consumer and travel indicators, trends and analysis featuring key highlights from the U.S. Travel Insights Dashboard.

FORECAST January 09, 2025

Travel Forecast

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The U.S. Travel Winter 2025 Forecast projects travel expenditure in the U.S. will continue to grow at normalized rates, driven by resilient consumer spending, sustained business investment and major events promoting international visits. The forecast data is driven by Tourism Economics' travel forecasting model.

FACT SHEET October 29, 2024

State Tourism Office Budget Dashboard (FY2023-24)

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An overview of State Tourism Offices (STOs) total funding, funding dedicated to marketing/promotion, other revenue, funding sources and staff breakdowns for FY 2023-2024. Includes changes in funding compared to the prior fiscal year.