Brand USA—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime—has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027. We appreciate all those involved who helped make this happen. 

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in better position to welcome more inbound visitors and stay competitive in the global travel market.

For more information about Brand USA, please contact Tori Barnes, executive vice president of public affairs and policy at: Email

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KEY RESOURCE LINKS

Brand USA Fact Sheet Brand USA Infographic House Sign-On Letter (August 2019) Senate Sign-On Letter (May 2019) Industry Sign-On Letter (January 2019) Brand USA: The Current State of Play (The Itinerary Blog)

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U.S. Travel

For more information about this Issue, please contact us at:

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Research, News and Commentary on Renew Brand USA

FACT SHEET August 07, 2023

State Tourism Office Budget Dashboard (FY 2022-23)

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An overview of State Tourism Offices (STOs) total funding, funding dedicated to marketing/promotion, other revenue, funding sources and staff breakdowns for FY 2022-2023. Includes changes in funding compared to the prior fiscal year.

FORECAST June 14, 2023

Travel Forecast

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The latest forecast projects that domestic leisure travel, which has surpassed pre-pandemic levels, will remain resilient while domestic business travel will continue its slow but steady recovery. International inbound travel will remain sluggish as it continues to face headwinds, with a full recovery not expected prior to 2025.