Brand USA — a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime — has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027.

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in a better position to welcome more inbound visitors and stay competitive in the global travel market.

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U.S. Travel Association

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Research, News and Commentary on Renew Brand USA

REPORT January 11, 2024

Analysis on Global Competitiveness of American Travel

Analysis on Global Competitiveness of American Travel - U.S. Travel Association and Euromonitor Graphic

U.S. Travel's eye-opening study with Euromonitor found that the United States ranks second to last out of 18 top travel markets in terms of global competitiveness. Decades of underinvestment and a lack of federal focus caused the U.S. to fall behind, while other countries implement robust strategies to increase international visitation and grow economic output.

REPORT August 31, 2022

The Latest Trends on International Inbound Travel

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U.S. Travel's analysis on inbound travel’s overall recovery, as well as that of key regions including Asia Pacific, Europe, Latin America and Caribbean and Canada/Mexico.

REPORT June 04, 2019

The Value and Economic Impact of IPW to the U.S. Economy

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IPW gathers travel professionals—including U.S. destinations, hotels, attractions, sports teams and transportation companies, and international tour operators, buyers and wholesalers from around the...