QUICK JUMPS 01. Know the Entry Requirements 02. Extend an Authentic Welcome 03. Address the Misperceptions 04. Prepare for Smooth Arrival 05. Promote the Fast Lane 06. Build a Relationship With CBP Despite perceptions, the arrival experience is largely predictable. CBP officers ask consistent questions. The documentation requirements don’t change trip to trip. What makes the difference between a smooth arrival and a stressful one is almost always preparation—something any travel professional can help improve. Use this guide once a traveler has booked. The checklist and step-by-step arrival process are designed to be incorporated into pre-trip correspondence, welcome emails or printable handouts. A prepared traveler is a confident traveler, and confidence is the foundation of a great trip. Pre-Arrival Checklist: What to Bring Before you depart, make sure you have the following: Valid passport, valid for at least six months beyond your intended stay (unless exempt) Visa or ESTA authorization Flight information: departing and returning Hotel information, including full address Event, conference, or activity details and tickets Contact information for your host or local contact For expedited entry, consider applying to: Global Entry: Best for frequent international travelers. Includes TSA PreCheck for domestic U.S. connections. Mobile Passport Control: A free app for eligible travelers. No application process, no fee. Copy Checklist Text See our Promote the Fast Lane guide for full details on both programs. Stay Informed: U.S. entry requirements can evolve. We recommend travelers review official CBP admission guidance before travel, submit ESTA applications at least 72 hours before departure and rely on official government sources for the most accurate information. Step-by-Step Arrival Process: What to Expect Once You Land Step 1: Follow the signs for Arrivals or Immigration After you disembark from your flight, follow the airport signs to the arrivals hall. Most major U.S. airports have clear, multilingual signage. Step 2: Join the right line You will typically see different options. Select the line that matches your status: Global Entry, for enrolled Trusted Travelers Mobile Passport Control, for eligible app users Standard line, for all other travelers Step 3: Speak to a CBP officer A CBP officer will review your documents. You may be asked: What is the purpose of your visit? How long will you stay? Where will you be staying? What do you plan to do? Do you have any criminal history or visa violations? Be prepared to answer questions about your past travel to the U.S. and your visa or ESTA history, including dates, locations and timelines. Answer clearly and honestly. Most interactions take less than a minute. Step 4: Complete your Customs Declaration All travelers must complete the Customs Declaration (Form 6059B) to declare any agricultural products, currency over $10,000 or goods beyond personal use. Step 5: Collect your bags Pick up your checked luggage at baggage claim. Step 6: For connecting flights If you are continuing to another U.S. city: Collect your bags at your first U.S. airport Re-check your bags with your connecting airline Pass through TSA security before heading to your connecting gate Additional Resources These foundational websites inform every play—ensuring content is grounded in facts and actionable to support international travelers. Official Source CBP’s Travel Information Help travelers understand U.S. Customs and Border Protection entry requirements, screening processes and trusted traveler programs. GO TO WEBSITE Official Source Embassy/Consulates Help travelers navigate visa requirements and emergency consular services worldwide. GO TO WEBSITE Consumer-Facing Resource Brand USA Get Facts, Get Going Brand USA’s “Get Facts, Get Going” website is a consumer-facing resource for international travelers considering a trip to the U.S. While our Playbook is designed for travel professionals, we encourage you to share Brand USA’s resource with travelers who want to conduct their own research or explore additional information independently. GO TO WEBSITE Additional Resources to Share with Travelers Entry Requirements ↗ Apply for ESTA ↗ Find U.S. Embassy ↗ Brand USA's Visa Policy Guidance ↗ Brand USA's Visa Entry FAQs ↗ ← Back Play Next Play →
