The Meetings Mean Business Coalition announced “Meetings Matter” as the 2023 theme for Global Meetings Industry Day (GMID). GMID, to be held on March 30, is the international day of advocacy showcasing the value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.

The “Meetings Matter” theme will spotlight the economic and societal importance of face-to-face meetings, a critical message to share with elected officials and business leaders which underscores the multi-layered benefits that come from meeting in person.

Why Meetings Matter
Following years of canceled in-person meetings and virtual meeting replacements, GMID is a moment to remind businesses why meetings matter to more than just those who attend. Local communities and small businesses across the country rely on meetings and events to remain financially solvent. A return to a thriving travel industry—and American economy—is dependent on the swift and full return of meetings and events. In addition to generating business, meetings drive education, knowledge and communal understanding on critical topics, advancing progress in critical areas facing the U.S., the economy and societal wellbeing. 

Economic Impact
Prior to the pandemic (2019), meetings and events accounted for 42% of all business travel spending and 11% of all travel spending in the U.S. The nearly $130 billion in meetings-related travel spending in the U.S. directly supported 800,000 American jobs, $42 billion in employee payroll and $19 billion in federal, state and local tax receipts.

The U.S. Travel Association will produce a toolkit in early 2023 to help the industry demonstrate the incredible power of face-to-face meetings, including resources such as:

  • Key Messages and Economic Impact
  • Social Media Guide
  • Video
  • Sample LinkedIn Copy
  • Sample Press Release

GMID 2022 broke activation records, garnering more than 40 million impressions worldwide and reaching more than 8.5 million users. The U.S. travel industry looks forward to building on last year’s strength and making the 2023 event a monumental success.

Please click here to learn more about GMID.


U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for more information.



Greg Staley

Senior Vice President, Communications

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