U.S. Travel Association announced recipients of the 2023 Destiny and Mercury Awards at the 39th annual Educational Seminar for Tourism Organizations (ESTO) conference, held August 19-22 in Savannah, GA.

“These awards—the only of their kind to recognize excellence in travel and tourism marketing campaigns at the city and state level—are a best-in-class showcase of creativity reflecting the unique travel destinations of our country,” said Nan Marchand Beauvois, Senior Vice President of Membership and Industry Relations at the U.S. Travel Association. “Congratulations to this year’s Destiny and Mercury award winners for their outstanding achievements in travel promotion.”

Honors in 21 categories were awarded for excellence and creativity in destination marketing and inspiring visitation, a critical component of the continued growth of the travel industry.

ESTO 2023 Awards

(Photo Courtesy of John Alexander)

Destiny and Mercury Awards

Destiny Awards recognize excellence in destination marketing on the local and regional level, while Mercury Awards recognize achievements on the state level. A panel of more than 60 esteemed marketing experts selected this year’s honorees.

Award categories included: broadcast advertising; video, film or podcast series; public relations campaign; integrated marketing and messaging campaign; and destination website, among others. 

A full list of the 2023 Destiny and Mercury Award recipients is available here

ESTO is an annual conference for destination marketing professionals from city, regional, and state tourism offices. Each year the conference is held in a different destination and features four days of educational sessions, networking opportunities, and industry awards.


U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for more information.



Greg Staley

Head of Media Relations

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