U.S. Travel Welcomes Introduction of VISIT USA Act to Restore Brand USA Funding Ahead of Major Global Events

The VISIT USA Act, introduced in Congress Wednesday, would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics.

The legislation ensures Brand USA has the resources to promote the United States abroad, attract international visitors and deliver on the full economic promise of these historic events—all without using U.S. taxpayer dollars.

“The VISIT USA Act is a smart, bipartisan fix that ensures America competes on the global stage,” said Geoff Freeman, President and CEO of the U.S. Travel Association. “We have a once-in-a-generation opportunity to welcome the world—through the World Cup, America 250 and the Olympics—but that success depends on Brand USA having the resources to do its job. Congress must act now to restore funding, attract international visitors and showcase the very best of America.” 

U.S. Travel thanks Senators Dan Sullivan (R-AK), Amy Klobuchar (D-MN), Shelley Moore Capito (R-WV) and Jacky Rosen (D-NV) and Representatives Gus Bilirakis (R-FL) and Kathy Castor (D-FL) for their leadership in introducing the VISIT USA Act and recognizing the vital role of Brand USA in driving international travel, supporting American jobs and strengthening the U.S. economy. 

With these events, we have the opportunity to attract nearly 40 million visitors and generate more than $100 billion in economic impact. Fully funding Brand USA will play an essential role in meeting this moment and attracting these visitors.