Allison O’Connor serves as Senior Vice President of Communications at the U.S. Travel Association, where she leads the organization’s integrated strategy across communications, marketing, digital platforms and research.

Her portfolio spans national media engagement, policy messaging, research storytelling, brand development and digital platforms—all designed to elevate the travel industry’s voice and strengthen its impact on the American economy.

Allison is known for transforming complex policy, data and industry trends into clear, compelling narratives that resonate with lawmakers, business leaders, travelers and the public. She oversees the messaging, marketing and research frameworks that unify the industry, guide digital platform strategies that expand reach and personalization and ensure the association's insights and storytelling drive meaningful policy and market outcomes. She brings a combination of strategic clarity, creativity and cross-functional leadership—positioning U.S. Travel as the authoritative voice of a dynamic, high-impact industry.

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Speaking Topics

  • Leading With Insight. How Strategic Communication Shapes Policy, Perception & Progress 
    A powerful exploration of how smart, disciplined communication influences the national policy landscape, strengthens advocacy outcomes, and helps modernize the traveler experience. Allison shares how data-driven storytelling, unified messaging, and media strategy can move lawmakers, shape public understanding, and create momentum for the issues that matter most to the travel industry.
  • Why Travel Is Essential. The Human, Community, Business & National Impact of Movement 
    A compelling, narrative-driven case for the value of travel at every level of American life. Allison explores travel’s benefits for individuals (connection, well-being, learning), communities (economic vitality, cultural identity), businesses (innovation, mobility, face-to-face power), and the nation (competitiveness, jobs, cultural strength). This keynote blends emotion, data, and storytelling about why travel truly matters.
  • Powering America’s Travel Industry. A Unified Strategy for Communications, Insights, Marketing & Digital Innovation 
    A forward-looking, marketing-conference-ready keynote on how U.S. Travel is integrating communications, brand, research, and digital strategy to elevate the entire industry. Allison explains how data informs storytelling, how modern digital tools personalize engagement, and how a unified strategic approach strengthens visibility, competitiveness, and industry-wide collaboration.