Exclusive to U.S. Travel members, The Intersection series offers members access to thought-leaders across all sectors of the travel industry, business and government. Offered through several tracks spanning various themes and topics, these webinars deliver diverse perspectives, expert data analysis, applicable best practices, forward-looking trends and insights into the latest policies affecting our industry.

The Intersection includes the tracks below, which will rotate weekly. Included in the rotation is the Legislative Speaker Series, plus the Assessing Recovery series, our only webinar open to both members and non-members.

  • Across the Industry (topics will vary, to include marketing and innovation, sustainability, diversity and inclusion, leadership and workforce development, etc)
  • Data & Insights (to include a quarterly update from Adam Sacks, Tourism Economics)
  • Policy & Advocacy (quarterly)

Note: Webinars are not intended for media purposes.

Upcoming Webinars

Crisis to Opportunity: Building Back the Tourism Workforce

May 13, 2021

In every crisis, emerges opportunity. Join us for a timely discussion around the challenges facing the hospitality workforce today—a result of unforeseen employee shortages in a time of returning demand. As the industry navigates this issue, many travel businesses are uncovering opportunities to foster a new generation of travel and tourism professionals, finding ways to diversify and cultivate new resources that will build back stronger, more productive and more innovative teams. During this webinar, glean actionable takeaways from hiring professionals and travel organizations as they expose the current challenges and how they have redirected their hiring strategies as a result. 

Featured Speakers:

  • Tori Emerson Barnes, executive vice president of public affairs and policy, U.S. Travel Association
  • Cleo Battle, chief operating officer, Louisville Tourism
  • Mark Gnatovic, executive vice president, SearchWide Global
  • Lynn Minges, president and CEO, NC Restaurant & Lodging Association

Legislative Speaker Series: Senator Dan Sullivan (R-AK)

May 17, 2021

PLEASE NOTE: Due to delays on the Senate floor, this webinar has been rescheduled for May 17, 2021, 6:00 p.m. ET. If you are already registered to attend, you do not need to re-register. Thank you for your understanding.

Exclusive to most U.S. Travel member levels, this webinar series features conversations with Members of Congress and allows U.S. Travel members a unique chance to connect with local, state and federal policymakers on important issues affecting their organizations and the travel industry at large.

Join Senator Dan Sullivan (R-AK), the Senate lead for the Visit America Act and a champion of our industry, as he speaks on some of the most important issues confronting our country and travel. Senator Sullivan has been a leader in the advancement of significant pro-travel policies, supporting legislation to dedicate funding for destination marketing from the EDA, to extend Brand USA and preserve our national parks.

New Key Data Suggests How to Capitalize this Summer

May 20, 2021

There is no denying the major changes American society has experienced over the last year. Join us as we dive into more than 60 weeks of survey data from The Harris Poll detailing public sentiment on how the virus is reshaping life across the U.S., plus what makes this summer different in the minds of American travelers. From pent up demand to short booking windows and lingering pandemic concerns—tune in to discover the major demand drivers and barriers for summer vacation bookings.

As the industry restarts their marketing campaigns for summer, including the final phase of the national Let’s Go There campaign, learn how some of them are shifting to meet new customer interests and motivations. Learn how Visit Alexandria developed their innovative ‘Think Small’ campaign to capitalize on their Condé Nast Traveler accolade as a Top 5 Small City—tapping into Americans’ desire to return to city-based travel while avoiding crowds. Also, hear from Meet Minneapolis as they present their brand new “Top 8 Reasons Why Minneapolis” leisure campaign—one designed with the flexibility to shift as destination conditions and/or traveler mindsets change.

All Past Webinars

April 22, 2021

Data & Insights: Exploring Vaccinations and Emerging Consumer Adaptations

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How will consumers experience anxiety, hopefulness and optimism as they enter a new normal? This Data & Insights webinar discusses the state of the pandemic and the economic, social and personal...

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March 25, 2021

Data & Insights: Consumer Attitudes, Priorities and Trends for the Year Ahead

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A year into the pandemic that left many Americans mostly confined to their homes or local communities, how did Americans shift their spending patterns in 2020, which trends are here to stay and what...

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March 18, 2021

Key Lessons from Hosting Super Bowl LV Amid the COVID-19 Pandemic

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It has been nearly a year since the coronavirus pandemic has changed life as we know it, deeply wounding the travel and live events industries. Yet, the impressive execution of Super Bowl LV, an...

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March 04, 2021

Legislative Speaker Series: Senator Roy Blunt (R-MO)

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Watch the debut of our Legislative Speaker Series featuring Senator Roy Blunt (R-MO), co-chair of the Congressional Travel and Tourism Caucus, longtime supporter of Brand USA and key travel champion...

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February 25, 2021

Data & Insights: Navigating the New Travel Recovery Insights Dashboard

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In collaboration with Tourism Economics, all U.S. Travel members have access to a new and exclusive Travel Recovery Insights Dashboard, the most comprehensive and centralized source for high-...

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February 04, 2021

Across the Industry: Intentional Strategies for Connecting with the Black Traveler

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Travel is a thread that binds us together, having no innate racial, religious, gender or interest boundaries. Yet travel marketing is often not as inclusive of our diverse population as it is of its...

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