Brand USA—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime—has been reauthorized through 2027.

Thanks to our travel champions in Congress, the travel industry and other key stakeholders, language to reauthorize Brand USA was included in a 2019 year-end funding agreement, ensuring the program can continue to operate through 2027. We appreciate all those involved who helped make this happen. 

Travelers have many choices and we want them to choose America. With Brand USA’s reauthorization, we are in better position to welcome more inbound visitors and stay competitive in the global travel market.

For more information about Brand USA, please contact Tori Barnes, executive vice president of public affairs and policy at: Email

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KEY RESOURCE LINKS

Brand USA Fact Sheet Brand USA Infographic House Sign-On Letter (August 2019) Senate Sign-On Letter (May 2019) Industry Sign-On Letter (January 2019) Brand USA: The Current State of Play (The Itinerary Blog)

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Research, News and Commentary on Renew Brand USA

THE ITINERARY March 13, 2023

National Travel and Tourism Office Projects Inbound Travel Will Fully Recover by 2025

Travelers at Baggage Claim

The National Travel and Tourism Office (NTTO) recently released an international visitation forecast, its first since the onset of the pandemic. The forecast, which extends until 2027, projects that inbound travel will fully recover to pre-pandemic levels in 2025—consistent with U.S. Travel’s fall 2022 forecast. U.S. Travel's Economist Aaron Szyf breaks down the numbers.

THE ITINERARY March 03, 2023

Industry Perspectives: Looking Ahead for the Travel Industry

Business Travelers Walking

U.S. Travel’s Director of Research Products Jamie Mageau details high-level findings from travel businesses' Q4 earnings statements and provides insight into how some of the largest corporate players are viewing the state of the economy and its impact on the travel industry.