Meetings Meet the Moment Image In-person business meetings power the group travel industry. Yet the value of convening in person is routinely treated as subjective, hard to quantify, and judged solely in terms of cost and convenience. Executives who want to hold an offsite meeting face internal pressure to justify the expense and lack the arguments and evidence to respond effectively. As a result, meetings are scaled back, delayed, replaced by alternatives, or not held at all. Executives do not need to be convinced about the value of getting together. When the business value is clear, research shows they recognize it and want to meet in person. But they need the language to make the case. “Meetings Meet the Moment” is designed to give it to them. An Industrywide Campaign Developed by members of the U.S. Travel Association’s Group Travel Network, “Meetings Meet the Moment” is a unified industry platform designed to shape how business executives understand when and why meeting in person is worthwhile. The campaign is built on original research and provides a consistent set of messages and resources that can be deployed across organizations, channels and audiences. These resources are designed for member organizations to adapt and distribute to their marketing and sales teams. Members are encouraged to incorporate them into client campaigns, sales conversations and content channels. Join The Effort The campaign succeeds when we collectively adopt, amplify, and personalize it. The more consistently our messages reach business executives, the more durable our impact will be. Members are encouraged to engage by: Distribute Resources Distributing the campaign resources to your marketing and sales teams. Share Social Cards Deploy visual assets across both your corporate and personal social channels. Leverage Leadership Networks Encourage company leadership and sales teams to post original LinkedIn content using the campaign prompts. Tag Content Tagging #MeetingsMeettheMoment and @USTravelAssociation to amplify reach across the industry networks. Adapt to Your Brand Tailor campaign materials to fit your unique brand voice and audience while keeping core messaging aligned. INDUSTRY RESOURCES Core Messaging › Q&A › Social Guide and Graphics › LinkedIn Prompts › Resource Guide › Social Graphics › Official Campaign Tag #MeetingsMeetTheMoment Copy Tag @USTravelAssociation Copy Handle Click either box above to copy the assets and amplify your posts across your networks. CONTACT US Kevin Hinton Managing Director, Group Travel Email ›
