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U.S. Travel Association announced recipients of the 2025 ESTO Awards at the 41st annual ESTO conference, held August 17-19 in Phoenix, Arizona. Winners were announced Monday evening at the JW Marriott Phoenix Desert Ridge.

Diane Shober, executive director for the Wyoming Office of Tourism, was announced August 18th as the 2025 State Tourism Director of the Year by her industry peers. The award recognizes excellence in marketing, promotion and individual leadership within the honoree’s state.

The U.S. Travel Association today announced the launch of the America’s Sports and Travel Mega Event Coalition (ASTMEC)—a national alliance of sports, travel and business leaders dedicated to helping the United States successfully host a once-in-a-generation slate of global sporting events.

“One Stop Security is a smart, long-overdue step toward modernizing the travel experience, eliminating redundant screening, cutting connection times and unlocking more international air service...But this momentum is undercut by the proposed $250 visitor visa fee—a move that sends the wrong message to travelers and undermines our global competitiveness.”

“We congratulate Bryan Bedford on his confirmation to serve as the next Administrator of the FAA. Bedford brings more than 30 years of aviation experience—both as a pilot and President and CEO of a regional airline—to the agency at a critical time."

“The days of removing your shoes at airport security checkpoints are finally behind us—and that’s a win for all travelers."