The U.S. travel community today thanked and congratulated Congress for passing a spending bill that renews Brand USA, America's public-private travel promotion partnership.

The U.S. travel community today thanked and congratulated Congress for passing a spending bill that renews Brand USA, America's public-private travel promotion partnership.

"It's not every day that Congress makes a policy move that makes abundant sense and has demonstrable value for every region and demographic of this country. Renewing Brand USA is one such thing," said U.S. Travel Association President and CEO Roger Dow. "The overwhelming majority that passed reauthorization in the House, coupled with the unanimous vote that passed it out of the Senate Commerce Committee, are a ringing bipartisan endorsement of Brand USA's mission and effectiveness. The tens of thousands of jobs it creates, the zero cost to federal taxpayers, the fact that it helps our trade balance by bringing huge amounts of foreign currency to the U.S., the contribution it makes to reducing the deficit by millions—Brand USA is simply a policy that works."

In only its third year of existence, Brand USA's economic impact through attracting international visitors is already enormous. In 2013, the program drew more than 1.1 million additional visitors to the United States, generating $3.4 billion in additional visitor spending and $1 billion in federal, local and state tax revenues. Returning $47 on every $1 spent on promotion, the program supported nearly 53,000 new U.S. jobs.

A recent study by Oxford Economics further confirmed Brand USA's economic impact by revealing the consequences of a future without the program. Over the ensuing five-year period, 2016-2020, America would have lost nearly $54 billion in total business sales, $27.6 billion in value-added (GDP) and $53.8 billion in personal income. Rather than supporting new jobs, the U.S. economy would have instead created 53,000 fewer jobs.

Said Dow: "The travel community gives great thanks to Senate Majority Leader Harry Reid, Senators Amy Klobuchar and Roy Blunt, and Congressmen Gus Bilirakis and Peter Welch for leading the effort to reauthorize Brand USA. Further, committee leaders in the Senate and the House, including Senators John Thune and Brian Schatz and Congressmen Fred Upton and Lee Terry, have our deep appreciation for their steadfast leadership."

Click here to see how Brand USA is working for small and large destinations nationwide.


U.S. Travel Association is the national, non-profit organization representing all components of the travel industry. In 2020, travel generated $1.5 trillion in economic output and supported 11 million jobs, a drastic decline from pre-pandemic figures. U.S. Travel's mission is to increase travel to and within the United States. Visit ustravel.org for information and recovery-related data.