Destinations Council

As a U.S. Travel member, any destination marketing organization can participate in the Destinations Council community and reap the benefits:

Educate by:

• Exchanging best practices and learning from peers at ESTO, the nation’s leading educational and networking event, by attending the Destinations Council’s annual meeting and professional development sessions.
• Participating in valuable free ESTO marketing webinars all year-long.
• Holding a rally or event during National Travel and Tourism Week, the annual salute to travel and tourism in America.
• Attending IPW, the industry’s premier international marketplace and the largest generator of travel to the U.S., and learning from associates at the IPW marketing session.
• Creating a one-of-a-kind mentorship program, the Emerging Leaders Program, aimed at providing developing professionals enhanced opportunities to grow leadership skills and advance their careers in the travel industry.
   

Advocate by:

• Representing the Destinations Council at all U.S. Travel board meetings.
• Leveraging the collective strength of the industry to influence policy on travel-related issues at Destination Capitol Hill, the U.S. travel industry’s notable legislative fly-in.
• Amplifying the voice of destinations in Washington, D.C. by joining in U.S. Travel’s efforts to reform travel policies.
• Utilizing member tools like the new Travel Economic Impact Calculator for the City Level (U.S. Travel login required), which shows the direct impact of a change in traveler spending on a destination's economy.

Engage by:

• Receiving the quarterly Destinations Brief newsletter, which provides useful industry news and updates.
• Gaining access to authoritative industry research on the latest travel trends and forecasts that affect marketing decisions.
• Participating in the annual Destiny Awards, which showcases creative accomplishments in tourism marketing and promotion.