Travel is a thread that binds us together, having no innate racial, religious, gender or interest boundaries. Yet travel marketing is often not as inclusive of our diverse population as it is of its diverse offering.

"Intentional Strategies for Connecting with the Black Traveler" serves as the debut of U.S. Travel’s new member-only Intersection webinar series. Our panelists drive discussions on how to be intentional in curating experiences and content that better appeal to under-represented consumer markets, especially the Black traveler. Hear from organizations that are rethinking conventional strategies by leaning into more internal cultural awareness and shifts, diversified creative, content, experiences, and on-the-ground execution—all with the goal of better reflecting the culture of the people they are looking to connect with. Learn more about successful programs they have implemented, results they have seen and ways they continue to evolve.

Access the webinar slides and embedded recording by downloading on the right >