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Travel is undervalued in policy decisions, despite its outsized impact on people, communities and the economy. Our Travel is Essential campaign aims to change that.

In this session, we explored research findings, recommendations, and messaging that reframe travel as a national priority, and attendees gained tools to help them tell a stronger, more unified story for the industry.

Please note: This webinar was closed to members of the media. To protect confidentiality, AI note-taking or transcription tools (e.g., Otter, Fireflies) were not permitted.

In This Webinar
Allison O’Connor serves as Senior Vice President of Communications at the U.S. Travel Association, where she leads the organization’s integrated strategy across communications, marketing, digital platforms and research. View Profile ›
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