A year into the pandemic that left many Americans mostly confined to their homes or local communities, how did Americans shift their spending patterns in 2020, which trends are here to stay and what are Americans prioritizing for the year ahead? What is the outlook on family, health, work, activities and, of course, travel?

After nearly a year in relative isolation, the pent-up demand for travel is significant. As COVID-19 cases recede and more Americans have access to the vaccine, people are starting to believe some sense of normalcy is within reach – and they can’t wait for a change of scenery, to reconnect with loved ones, recharge and explore the world. Learn more about American travel expectations for the year ahead, what they are most looking forward to and what is resonating when searching for and booking their first real getaway in more than a year. 

Featuring presentations from:

  • Kantar
  • Expedia Group Media Solutions
  • McKinsey & Company


The recording and slides can be accessed on the right-hand side under "Downloads". Please note that the recording is linked to the first page of the pdf—click to access. This material is available to U.S. Travel members only. 

Consumer Attitudes, Priorities and Trends for the Year Ahead

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