In collaboration with Simpleview, the U.S. Travel Association's Destinations Council has created the DMO Digital Performance Dashboard. This tool aggregates and helps synthesize data from participating DMOs across the country and across different platforms to establish true industry metrics for marketing activity.

How does it work?

The dashboard is designed to serve as a benchmarking tool to compare performance across the industry or your specific region for web and email marketing metrics. Participants are also able to break down the data by device usage and make data comparisons by region.

How frequently is the data updated?

Data is updated daily.

What data is covered?

This DMO member exclusive dashboard provides aggregated web and email performance metrics that include:


  • Avg Session duration
  • Avg Bounce rate
  • Avg Pages per session
  • Avg Channel Breakdown by % of traffic
  • Avg Engaged sessions (TBD)
  • Device breakdown
  • Average Cost-per-click (paid search)
  • Average Click-through rate % (paid search and email)


  • Average open rate
  • Average click-through-rate
  • Average click to open rate
  • Ability to segment by email type (i.e., leisure, partner engagement, etc.)

Get started today!

Fill out this interest form to get started today. Please click here for FAQs.

Questions or feedback? Connect with membership for login assistance.


Developed in Partnership

Sponsored by

The Destinations Council connects DMOs and CVBs and supports U.S. Travel in its national grassroots advocacy efforts. Educating, engaging and providing resources for members is the primary purpose for the council. The board of advisors meet several times throughout the year to drive the council’s initiatives.



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Simpleview is a software, data analytics and insights company that partners with destinations and their agencies to attract visitors, promote group travel and win bids for conventions and events.


Member Login Required


Note: Any employee of a U.S. Travel member organization is eligible for access to this platform. Please contact or 202.408.8422 if you have questions or need assistance logging in.