In collaboration with Rove and Near, U.S. Travel Association has created a National Council of Attractions and Experiences (NCAE) mobile insights dashboard that offers insights on visitation trends for U.S. Travel Association’s attraction and experience members across the country.

How to Participate: 

Participation is open to NCAE members and is entirely voluntary.  

  • Create a drawn polygon indicating how to geofence the property or point of interest. Watch this easy tutorial or refer to this process document to learn how! Members are allowed a maximum of three (3) locations.
  • Complete this form to upload your drawn polygon.
  • The deadline to submit is February 23, 2023.

What data is covered?

The member exclusive dashboard provides a representative sample of daily mobile device visits including breakouts by:

  • Date ranges (day, month, year)
  • Region
  • Attraction
  • Tourist segments (local residents and domestic)
  • Origin state

How frequently is the dashboard updated?

Data goes back to 2019 and is updated monthly.

How do I use the dashboard?

The dashboard is designed to serve as a leading indicator to help track the recovery of the attraction and experience segment of the travel industry.

 

Please click here for FAQ’s.

Questions or feedback? Please contact ncae@ustravel.org.

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Note: Any employee of a U.S. Travel member organization is eligible for access to this platform. Please contact membership@ustravel.org or 202.408.8422 if you have questions or need assistance logging in.