In collaboration with Rove and Near, U.S. Travel Association has created a National Council of Attractions and Experiences (NCAE) mobile insights dashboard that offers insights on visitation trends for U.S. Travel Association’s attraction and experience members across the country.

How to Participate: 

Participation is open to NCAE members and is entirely voluntary.  

  • Create a drawn polygon indicating how to geofence the property or point of interest. Watch this easy tutorial or refer to this process document to learn how! Members are allowed a maximum of three (3) locations.
  • Complete this form to upload your drawn polygon.


What data is covered?

The member exclusive dashboard provides a representative sample of daily mobile device visits including breakouts by:

  • Date ranges (day, month, year)
  • Region
  • Attraction
  • Tourist segments (local residents and domestic)
  • Origin state

How frequently is the dashboard updated?

Data goes back to 2019 and is updated monthly.

How do I use the dashboard?

The dashboard is designed to serve as a leading indicator to help track the recovery of the attraction and experience segment of the travel industry.

Please click here for FAQ’s.

Questions or feedback? Please contact


Member Login Required


Note: Any employee of a U.S. Travel member organization is eligible for access to this platform. Please contact or 202.408.8422 if you have questions or need assistance logging in.