This webinar covers more than 60 weeks of survey data from The Harris Poll detailing public sentiment on how the virus is reshaping life across the U.S. and specifically, factors driving the American outlook for the summer 2021 travel season. Discover the major demand drivers and barriers for summer vacation bookings.

As the industry restarts its campaigns for the upcoming season, including the final phase of the national Let’s Go There campaign, learn how data is driving marketing shifts to meet new consumer interests and motivations. Take a look at how Visit Alexandria developed their innovative ‘Think Small’ campaign to capitalize on their Condé Nast Traveler accolade as a Top 5 Small City—tapping into Americans’ desire to return to city-based travel while avoiding crowds. Also, hear from Meet Minneapolis as they present on their adapted audiences and brand new leisure campaign—one designed with the flexibility to shift as destination conditions and/or traveler mindsets change.

Featured Speakers: 

• Ray Day, vice chair, Stagwell Group 
• Dritan Nesho, CEO, HarrisX 
• Courtney S. Ries, senior vice president of destination branding and strategy, Meet Minneapolis   
• Patricia Washington, president and CEO, Visit Alexandria