Research & Industry Impact

A REAL ID is a state-issued driver's license or identification card that meets federal security standards. It looks like a regular license but includes a star or other marking, indicating compliance...

An overview of State Tourism Offices (STOs) total funding, funding dedicated to marketing/promotion, other revenue, funding sources and staff breakdowns for FY 2023-2024. Includes changes in funding compared to the prior fiscal year.

An in-depth examination of lodging levies and taxes across 105 diverse destinations, designed to shed light on how governments allocate tax revenue from the travel industry.

U.S. Travel's eye-opening study with Euromonitor found that the United States ranks second to last out of 18 top travel markets in terms of global competitiveness. Decades of underinvestment and a lack of federal focus caused the U.S. to fall behind, while other countries implement robust strategies to increase international visitation and grow economic output.

On October 4 at 1:00 p.m. ET, we uncovered the latest consumer insights from our Q3 survey findings of American leisure and business travelers. Experts from U.S. Travel, J.D. Power and Ipsos shared...

Bringing together results from our Business Travel Tracker and Ipsos Consumer Survey, these consumer insights provide a more in-depth look at current traveler behavior and shifts in traveler trends, all within the context of an evolving macroeconomic environment.