It has been nearly a year since the coronavirus pandemic has changed life as we know it, deeply wounding the travel and live events industries. Yet, the impressive execution of Super Bowl LV, an iconic, large-scale live event pulled off in the host city of Tampa, Florida amid a global pandemic provides a glimmer of hope for future events. Join us as we discuss the unique challenges faced in producing concerts, media events and even parades to welcome Super Bowl guests from all over the country, ensuring one of the largest sporting events of the year took place safely and responsibly for both visitors and the local community. Hear the perspective of Visit Tampa Bay—how they prepared, where they faced trials, and what partnerships were key to the successful execution of the many live events leading up to, during and after the big day, including the necessary teamwork between the community, the sports commission, the NFL and various local tourism industry businesses.
Check out more photos of their innovative media center here.
Santiago Corrado, president & CEO, Visit Tampa Bay
Una Garvey, tourism director, Tampa Convention Center
Patrick Harrison, chief marketing officer, Visit Tampa Bay
Rob Higgins, executive director, Tampa Bay Sports Commission and president, Host Committee for Super Bowl LV
Bailey Morris, convention services manager, Tampa Convention Center