The U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) is the only national forum where tourism destination professionals at the state, regional and local level get critical tools, tips and information to help them better market and grow their destinations.

Destination professionals attend ESTO to:

  • Share and gain cutting-edge best practices
  • Learn about new tools and techniques
  • Network with colleagues
  • Hear the latest trends
  • Develop leadership skills
  • Identify solutions to common issues

An annual highlight of ESTO is the presentation of U.S. Travel's awards.

Destiny Awards

DMO Rising Star

Mercury Awards

State Tourism Director of the Year