Welcome to the 2026 Summer Summit! Image This gathering comes at an important moment for our industry. Travel is creating enormous opportunity for the United States—and the decisions we make now will shape the next chapter for our industry. The World Cup showed what happens when visitors experience America firsthand: They see our hospitality, our energy and the unforgettable experiences our communities deliver. America’s 250th year offered another moment to reflect on what makes this country special—and the pride we feel when others experience that magic for themselves. But these moments also raised an important question: What comes next? That is why we are here. Over the next 72 hours, we will hear from outside voices across politics, economics and business—perspectives designed to challenge our assumptions, sharpen our thinking and help us lead with greater clarity. Just as important, this week is about the conversations that happen everywhere else: Over meals, between sessions, during the Summer Auction and across every shared experience. Those moments strengthen the relationships and ideas that move this industry forward. Event Check In Information:Stop by to pick up your badge, event materials and snacks to power your day. Check In hours: Wednesday, July 29: 10:00 a.m.–6:00 p.m. | Loggia Courtyard Thursday, July 30: 7:00 a.m.–2:00 p.m. | Aragon Foyer Friday, July 31: 7:30 a.m.–2:00 p.m. | Aragon Foyer Summer Summit Key Resources Agenda (coming soon!) Attendee List (coming soon!) Custom Resort Map (coming soon!) 2026 Summer Summit Activities Prepare for the Summer Auction Link to purchase wine tasting tickets Pre-auth form Register for the auction link Register for the auction link Instructions: On the homepage, select “Registration” and complete the ticket form. Wine tasting tickets can also be purchased as an add-on during registration.Review bidding instructions Additional details in our Auction FAQ Explore the Rancho Bernardo Inn & San Diego Local Restaurant Recommendations La Jolla Restaurant Recommendations Local Recommendations from the San Diego Tourism Authority Area Attraction Recommendations from the Rancho Bernardo Inn Rancho Bernardo Inn Fountain Tour Booklet Rancho Bernardo Inn Fountain Tour Booklet Thank You To Our Sponsors Summer Summit Key Resources Agenda (coming soon!) Attendee List (coming soon!) Custom Resort Map (coming soon!) 2026 Summer Summit Activities CONTACT US Committee Inquiries: Maggie Soto General Inquiries Registration: Juliana González Accommodations: Kelsie Jennion Sponsorship: Shari Bailey Summer Auction: Nicole Porter EXPLORE SUMMER SUMMIT 2026 Summer Summit › 2026 Summit Schedule › 2026 Summit Sponsors ›