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Domestic leisure travel is normalizing, yet, continues to experience
growth—serving as a lifeline for the industry.
Why it matters: In 2023, domestic leisure generated $855 billion in travel spending.
What else: Our consumer insights data from Ipsos reveals that, while the majority of recent air travelers say they are at least somewhat satisfied with their overall travel experience (80%), less than one-third are very satisfied (32%), citing airport crowding and congestion and flight delays or cancellations as primary reasons.
- And, over half of Americans (52%) say they would travel more for leisure in the next six months if the travel experience was not as much of a hassle.
Demand for leisure travel cannot be guaranteed—and that’s why it’s imperative that the traveler experience at every stage be improved.
The bottom line: As we look to grow travel to and within the U.S., it’s essential that we invest in significant upgrades to our air travel system.
RECOMMENDATIONS
Enact a long-term FAA reauthorization bill
Nominate and confirm the Assistant Secretary of Commerce for Travel & Tourism
