Until business travel, meetings and events are fully restored, the pace of economic recovery will continue to suffer.
This once powerful industry segment and major economic driver has experienced a staggering 77% decline in direct spending in the U.S. alone since 2019. Face-to-face meetings and in-person events are critical components of driving new business and building relationships—which are foundational to how companies operate. However, the U.S. economy and American jobs cannot wait the estimated three years for a full recovery.
Utilizing paid media, earned media, and turnkey tools for grassroots-based outreach, U.S. Travel Association, the Meetings Mean Business Coalition and industry stakeholders are working to educate business leaders, elected officials, and other key decision-makers about the safety of professional meetings and events and the role they play in advancing business interests and growing the broader economy.
For more on the work being done to restore this vital part of the economy—a segment that delivered $139 billion in local travel spending in 2019 and even greater value to attendees—visit the Let's Meet There website. To access the comprehensive suite of resources aimed at amplifying Let's Meet There messaging to elected officials and business leaders, visit the Let's Meet There Action Center.
Business travel and professional meetings and events are critical to the full recovery of not only travel, but also the U.S. economy as a whole. For current metrics on business travel and more, see our monthly data report.