Until business travel, meetings and events are fully restored, the pace of economic recovery will continue to suffer.

Quick Facts

This once powerful industry segment and major economic driver has experienced a staggering 77% decline in direct spending in the U.S. alone since 2019. Face-to-face meetings and in-person events are critical components of driving new business and building relationships—which are foundational to how companies operate. However, the U.S. economy and American jobs cannot wait the estimated three years for a full recovery. 

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In the summer of 2021, the Let's Meet There campaign launched as a national initiative to restore professional meetings and events (PME) across the United States.
 

Lets Meet There Action Center

Utilizing paid media, earned media, and turnkey tools for grassroots-based outreach, U.S. Travel Association, the Meetings Mean Business Coalition and industry stakeholders are working to educate business leaders, elected officials, and other key decision-makers about the safety of professional meetings and events and the role they play in advancing business interests and growing the broader economy.

For more on the work being done to restore this vital part of the economy—a segment that delivered $139 billion in local travel spending in 2019 and even greater value to attendees—visit the Let's Meet There website. To access the comprehensive suite of resources aimed at amplifying Let's Meet There messaging to elected officials and business leaders, visit the Let's Meet There Action Center


Business travel and professional meetings and events are critical to the full recovery of not only travel, but also the U.S. economy as a whole. For current metrics on business travel and more, see our monthly data report.

Recommendations

Provide tax credits to help convention centers, exhibition halls, and other meeting venues safely reopen

Provide tax credits to encourage businesses and nonprofits to begin planning and contracting for conventions, conferences, and trade shows next year

Distinguish professionally structured meetings and events from mass gatherings in COVID-19 guidelines

Research, News and Commentary on Restore Professional Meetings and Events

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Legislative Speaker Series: Congressman Cuellar (TX-28)

December 07, 2021

Legislative Speaker Series featuring Congressman Cuellar (TX-28). 

NOTICE AS OF 12/2/21 AT 2:00 P.M. ET: 

The time and date of this webinar will be POSTPONED...

View Webinar
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U.S. Travel Applauds Brand USA Bill Committee Passage

November 17, 2021

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes issued the following statement on the U.S. House Committee on Energy and Commerce passing the Restoring Brand USA Act (H.R. 4594).

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IPW 2021 Reunites International Travel Buyers, Media, U.S. Suppliers in Las Vegas

September 21, 2021

More than 2,600 attendees from 52 countries gathered in Las Vegas, Nevada, September 18-22 for the 52nd annual IPW—the travel industry's premier international marketplace and the largest generator of travel to the United States.

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